| Never before have we seen such an easy and cost | | | | from < |
| effective way to keep in touch with our customer | | | | 4. Speak Your Target Markets Lingo |
| base and market to our existing database via email | | | | Too many businesses utilise long convoluted words |
| campaigns. | | | | that mean nothing to their target consumer. Write as |
| So how do you need to structure your email | | | | you speak and your copy will always be read more |
| campaigns for optimum response? | | | | often because of it being more relatable and |
| Here are 7 key tips in setting up an email campaign | | | | conversational. |
| that produces a return on investment; | | | | 5. Promote Refer a Friend Campaigns |
| 1. Benefit Based Subject Line | | | | An email campaign isn't only to market to your existing |
| It has to be said that creating a subject line is one of | | | | database but to also assist you in growing it. Run |
| the most important things in creating a successful email | | | | monthly competitions in which they win a prize if they |
| campaign. To ensure you are getting your emails read, | | | | refer x amount of friends to your website. All you |
| utilise words like, "you" and "your" in the subject line. It | | | | need is a couple of raving fans that will send it to their |
| will always get a better response hands down. | | | | entire email box for you to hit the jack pot. |
| Secondly ensure that the subject line explains a benefit | | | | 6. Choose Your Topics Creatively |
| of reading the email, i.e. "7 Tips to Successfully | | | | Think of the one thing your client base really needs |
| Growing Your Business." | | | | assistance with but is afraid to ask for help on the |
| 2. Short and Sweet | | | | matter. This could be things like call reluctance, |
| Today's consumers are bombarded with interruption | | | | struggling with confidence and other issues they are |
| marketing and email is no different. Your customers | | | | afraid to face. You will literally open the flood gates for |
| don't want an email that is pages in length and hard to | | | | fantastic interaction when you delve into the areas |
| scroll over for a quick squiz to see what is going on. | | | | where others have failed to go in the past. |
| Utilise catchy headings with a one sentence or one | | | | 7. Utlise Your Real Estate Carefully |
| paragraph description of your latest info with a link | | | | Real estate is all about location, location, location and |
| back to your site to read the rest. After all your | | | | so is the real estate on an email campaign. |
| objective is to get them back to the site to make a | | | | The area that is of most value to you is the very first |
| purchase, isn't it? | | | | block of any email newsletter as it is what they see |
| 3. Use of Graphics | | | | first when your email campaign drops into their inbox. |
| Regularly update the graphics that you utilise in your | | | | Always and I mean always utilise this section to |
| email campaigns. After a while people will associate | | | | promote your own business first and above everything |
| certain pictures with certain products and services that | | | | else. Then in the subsequent sections utilise these for |
| you offer and next time they see the same picture | | | | your articles, tips of the month and referral |
| they will subconsciously say to themselves, "I've seen | | | | competitions. |
| that before, I don't need to look at it again!" Hence | | | | There you have it, 7 key tips to creating successful |
| lower click through rate and lower sales. | | | | email campaigns. |
| You can download high quality and cheap pictures | | | | |