| I am consistently seeing more and more companies | | | | It takes time to build a loyal following, and increase your |
| using Social Media Marketing to help improve their | | | | brand awareness, do not expect to double your |
| brand awareness and sales, and I think it is great to | | | | company sales in 2 weeks, give it time (although you |
| see more people engaging the masses. As many of | | | | should see increased activity, more hits, more fans, |
| these companies begin to put their toe in the water of | | | | etc... quickly). |
| Social Media Marketing, it is just as important to know | | | | 5. Not being involved No one knows your company |
| what not to do, as it is to know what to do. | | | | better than you do. While there are some great article |
| So here is my list of top 7 Social Media Marketing | | | | writers out there, it is a good idea for you to write your |
| No-No's: | | | | own blog post, or submit enough information for |
| 1. Using every single blog post, tweet, or Facebook | | | | someone to write one that will be engaging. You will |
| update to try to sell your product. | | | | not get as good of results if you do not assist in the |
| Social media is a conversation, not a sales pitch, | | | | process. |
| become the expert, give away some free information | | | | 6. Thinking all you need is a twitter account, Facebook |
| and engage with your customers on a personal level. | | | | account, and blog |
| 2. Finding the person in your company with the most | | | | While these are important aspects of a Social Media |
| Facebook followers and saying, "hey, you spend a lot | | | | Campaign, it is important to realize that there is much |
| of time doing this, you can do it for the company." | | | | more that goes on. These sites need to be linked to |
| There is much more to a Social Media Campaign than | | | | each other, you need to be using more outlets, and |
| just having followers, while it is important, the followers | | | | you need to be updating consistently. Sites need to be |
| need to be relevant and the expected end result | | | | bookmarked; you need to do article submission, building |
| should not be the most followers, but targeted | | | | an email list, and so much more. |
| followers, interested in having a conversation with your | | | | 7. Ignore it! (Maybe the most important) |
| company. Hire a Social Media Expert! | | | | You've gone through all the trouble of setting |
| 3. Lose sight of your objective | | | | everything up, maybe even started to gain some |
| Many people forget the objective of Social Media | | | | followers, but then you just give up. All you are telling |
| Marketing is to increase a company's bottom line. | | | | you customers is "hey, we are not going to follow |
| Make sure you are seeing an increase in leads and | | | | through!" The other part is you may be just on the |
| sales through your efforts. Again it is important to not | | | | brink of success when you throw in the towel, so |
| berate your followers with sales offers during the | | | | keep plugging along! |
| process. | | | | I hope you find the list useful and as always I look |
| 4. Expecting it to work tomorrow | | | | forward to your comments and questions. |