| Small businesses in particular are feeling the pinch of | | | | 5. Throw in a few freebies to entice people to buy. |
| this recession. You can survive and thrive even in this | | | | Repurpose a few things that you already do or |
| economy with these 7 simple marketing strategies: | | | | provide but people rarely recognize into small freebies |
| 1. Transfer your skill set to another market. Many | | | | that you promote. You would be surprised at how |
| business owners get stuck thinking negatively about | | | | much people will appreciate that right now. |
| the impact the recession has had on their business. | | | | 6. Cash is king right now. Keep a close watch on your |
| Creative business owners think about how to transfer | | | | payroll and expenses. Make sure you have enough |
| what they know and are doing already to other | | | | cash on hand to survive a prolonged downturn. Slow |
| markets and prospects. | | | | sales happens to every business owner at some point. |
| 2. Look to other prospects other than your ideal client | | | | Make sure you are prepared for it. |
| base. If you have been serving middle class clients for | | | | 7. Make time to brainstorm inexpensive marketing |
| the last umpteen years, switch it up and target a more | | | | techniques that you haven't explored before that are |
| upscale client that can pay cash. | | | | inexpensive and effective such as changing your |
| 3. Don't look at shutting down extra service or | | | | menu of product or services, exploring different |
| features; look at expanding little extras that cost you | | | | clientele, changing your geo-targets, etc. |
| little to nothing. By adding those, you stay above the | | | | Resist just lowering prices. Follow the steps above for |
| competition and it requires less work. | | | | small business success and you can ride out this |
| 4. Slim down your most expensive offerings into | | | | recession. |
| smaller chunks that people can and are willing to buy. | | | | |