| Have you just started mass email marketing or do you | | | | 3. Make sure that you sign up for a service that has |
| think your close to being an expert? | | | | strict policies on the importation of pre-existing email |
| Well, whichever you are, there are some fundamentals | | | | lists then you can be sure that your double optin lists |
| that you need to put in place to be sure that your | | | | will not be tainted by a spammy list imported by |
| emails are delivered successfully and not dropped into | | | | someone else. |
| your prospects spam folders. | | | | 4. Economical - To start with keep your monthly |
| I will be giving you the low down in just a minute so | | | | subscription rates cost effective |
| you can get your email marketing campaign set up | | | | 5. Metrics-your chosen email marketing autoresponder |
| right immediately. | | | | should let you track how many of your mails are |
| Nowadays, there are a lot of autoresponder services | | | | delivered, get opened and how many actually convert. |
| to choose from so making the right choice is crucial to | | | | 6. HTML and Text emails - The software should allow |
| an effective 'set-and-forget' email marketing campaign. | | | | you to send both text and html email marketing |
| The thing is... Are you set up right or are you having | | | | messages. You need the flexibility because one may |
| problems? I'm assuming that you may be facing a few | | | | work better in one market than another. You should do |
| challenges or you wouldn't be reading this article! | | | | your own testing. |
| So lets get down to basics. Here are my 7 important | | | | 7. Response Rate- As soon as you press 'send' the |
| tips... | | | | message should go. This is not always the case when |
| 1. Under no circumstances entertain the idea of hosting | | | | blasting out an email. Most autoresponders claim that |
| mailing software on your own server | | | | there is no delay but when there is a lot of traffic to |
| 2. Be conservative to start with. The service you | | | | send, your time critical email may get stuck in a queue. |
| choose should work on the the K.I.S.S principle. [Keep it | | | | Warning: Be very careful which service you use for |
| Simple Stupid!] Signing up for an over-elaborate | | | | your email campaign management, the decision you |
| autoresponder service will mean you spend more time | | | | make could have a long term impact on the profitability |
| managing it than your email market campaigns | | | | of your business. Do your research well. |