| 5 Ways to Safely Collect Email Addresses for Email | | | | if you are already doing a survey; why not ask for |
| Marketing Campaigns | | | | their email address? |
| Email Marketing Campaigns is one of the low-cost and | | | | 4. Email Newsletter Signup - This involves setting up an |
| most effective ways to target an audience. Using | | | | email signup box on your website, preferably on |
| email to target an already interested audience will not | | | | multiple pages, and using a snippet of code that your |
| only drive your marketing costs, but can be done very | | | | email delivery provider gives to collect email addresses. |
| quickly and easily. | | | | You can even segment your signups and then later |
| Collecting Email Addresses | | | | target them based on what they have chosen to |
| | | | signup for. For example, if your user is interested in |
| 1. Passive Sheet Method - If you are hosting breakfast | | | | cruises and not hotels, then your will be able to target |
| or luncheon, pass around a sheet with a few questions | | | | that person with a cruise newsletter and leave out |
| and politely ask for an email address for future | | | | hotels. Thus, effectively targeting what the user has |
| contact. This works well because your audience would | | | | pre-selected and potentially increasing your future |
| be very qualified to receive your newsletter and each | | | | open rates and conversions rates. |
| person that signs up will feel like they have a "special | | | | This is by far my favorite way for collecting email |
| connection." | | | | addresses. It is very cost effective, simple, and |
| 2. Signup Box - This method works best for shops, | | | | requires little to almost no maintenance. |
| stands, and restaurants. You need an offer to | | | | 5. Email Signup Button - This is similar to adding the |
| advertise to your customer that will get them to give | | | | Newsletter Signup on your website, except you |
| you their email address. Recently, I saw an ice cream | | | | incorporate the function into your email signature. This |
| shop offering, "FREE Ice Cream for you and 5 friends." | | | | works well for companies that are always working |
| I actually signed up for this "contest," and though I did | | | | with many new customers through email who might |
| not win, I am now apart of the "Ice Cream Club" and I | | | | not visit your website, but also gives a chance for |
| receive an email every 3-4 weeks with the shop's | | | | clients that are familiar with you, the added option of |
| specials and ice cream news and facts. | | | | signing up. |
| 3. Surveys - Collecting an email address through a | | | | Always using common sense when collecting email |
| survey is great, but getting people to do the survey | | | | addresses and by taking the necessary steps will |
| can be very difficult. This is not my preferred method | | | | allow you to properly grow your email campaign list as |
| for email collections because it will not yield a high | | | | well as your growing your email campaign. This will |
| quantity of email addresses and is intensive. However, | | | | save time and money in the long run. |