| Many people on the internet are looking for ways to | | | | other words - don't bore your viewers to tears by |
| make their internet advertising more effective. Usually | | | | writing an advertisement that makes people want to |
| they go about it in a random way analyzing other | | | | click off. |
| people's websites and adjusting their own site. | | | | In other words, if you can keep the viewer glued to |
| After sending a message about internet advertising to | | | | your screen longer than when they see Paris Hilton in |
| some of my friends online, one person named Cecil | | | | a bikini - you have yourself a winner. |
| asked me: | | | | 4. Have them DESIRE to have what you have - and |
| "So tell me, Alan. What does a good ad look like?" | | | | make them feel that they are missing out. (DESIRE) |
| Here's what I said. | | | | Some may say it's manipulative, but I think it's for my |
| Off the top of my head effective internet advertising | | | | viewer's benefit. |
| or any advertising has 5 characteristics, here's what | | | | It's generally true that the person reading your |
| they are: | | | | advertisement doesn't have the product or service |
| 1. The ad MUST TARGET a specific audience. No use | | | | you are advertising. You are just helping them make |
| selling plastic surgery to increase the breast size to a | | | | the decision to buy your product now so that they can |
| bunch of Catholic nuns! =) If you are trying to sell | | | | have that feeling of owning your product. |
| muscle bulking supplements to slim girls who want to | | | | 5. A call to ACTION. Give them CLEAR instructions to |
| look like Brittany Spears, you'll be out of business in no | | | | sign up, purchase, or respond to your internet |
| time. | | | | advertising. If you don't give them a clear and definite |
| 2. Has a KILLER headline (GRABS ATTENTION) You | | | | way to buy your product - you'll just frustrate your |
| are exposed to thousands upon THOUSANDS of | | | | customer who truly wants to buy, and yourself by |
| marketing and advertising every single day. How do | | | | losing a sale. |
| you get someone to stop on their tracks and read you | | | | Examine your internet advertising for a moment and |
| advertisement. An attention grabbing headline is the | | | | make sure they have at least those 5 attributes to |
| most effective way to do it. | | | | maximize the effectiveness of selling your product on |
| 3. Compels the people in your particular niche to look | | | | the internet. |
| at your advertisement a lot longer. (INTEREST) In | | | | |