| Circulars, along the same lines as flyers, are a great | | | | page. Focus your message on the one thing that you |
| way to market your business as a small business | | | | think will benefit the group your are promoting to the |
| owner in any community. This marketing ideas works | | | | most. You can still include a small list of other services |
| for both consumer or business markets and can help | | | | too but keep the majority focused on your main |
| establish your company in your local community as the | | | | product. |
| Go To business for the products and services you sell. | | | | 4. Offer a special discount or coupon |
| You can distribute your circulars to areas in your local | | | | Your coupon or discount will serve two purposes. For |
| community. Churches, coffee shops, community | | | | any form of advertising you do to promote your |
| boards, Chambers of Commerce, and even maybe | | | | business products or services. |
| your local library are all great places to see if you can | | | | First off, it gives the prospect a special and people |
| place your circulars. | | | | love to get discounts and free stuff. Any time there is |
| The design of your circular should basically be like | | | | a coupon or discount, they will be more likely to pay |
| other flyers you might create and here are a few | | | | attention and take advantage of the special. Be sure |
| things to keep in mind for your circular. | | | | to customize the discount just for that group. You'll |
| 1. Design of your circular | | | | increase response just because it's just for their group. |
| Keep the design simple and clean. Don't go crazy with | | | | If you are offering a 10% off discount for your local |
| your fonts and colors. You can't want it to look like a | | | | Church group, then they will feel more loyal because |
| bad piece of art. You want to have a direct message | | | | you are doing this for them. |
| that clearly explains who you are, what you do and | | | | 5. Include a direct Call To Action |
| what the benefits of using your company are. | | | | You have to tell people what to do next. Do you want |
| 2. Customize the circular to the group | | | | them to come in to your store with their coupon? How |
| If you are distributing your circulars to your local church, | | | | about calling you and mentioning a specific code. We |
| be sure to customize the message and offer (more | | | | have used this with our Chamber Of Commerce |
| on the offer below) to that group. Make them feel like | | | | membership. We tell them to mention they are |
| you are giving them a deal because they are also part | | | | Chamber Members to get special discounts and offers |
| of that group. Add the group name to the headline so | | | | when they call us. |
| when they see it they know it was designed just for | | | | As you can see, circulars are a great addition to your |
| them and it will make them feel more special. | | | | small business marketing ideas as long as you keep a |
| 3. Focus on one product or service | | | | couple of things in mind. Using circulars can increase |
| Don't try to fit everything you do on a one page flyer. | | | | your business presence in your local community and |
| Chances are you do more than what can fit on one | | | | get clients that know, like and trust you very quickly. |