| If you own an online business, you are probably | | | | you. Plus, the person opening the email has instant |
| always on the lookout for new forms of Internet | | | | access to your information. If they need to contact |
| marketing. As you have no doubt discovered, there | | | | you, they will know exactly how to do it. |
| are many different ways to market your business | | | | Find an Affiliate |
| online. One of the best and least expensive is direct | | | | An affiliate, or signature buddy, can step up your |
| email marketing. | | | | Internet marketing campaign and allow you to reach |
| Direct email marketing is a simple, but effective form | | | | more customers. Simply ask someone to include your |
| of Internet marketing. It allows you to reach your | | | | web address below their own signature every time |
| customers, and provide them with information that you | | | | they send an email. In return, you can add their web |
| want them to see. Direct email marketing is very | | | | address to every email that you send below your |
| similar to classical direct marketing, but is much less | | | | signature. The benefit is obvious. You both get free |
| expensive because you don't have to pay for stamps, | | | | advertising. However, you should keep in mind that this |
| paper, return envelopes, and printing costs. Yet, at the | | | | form of Internet marketing works best when you don't |
| same time, direct email marketing has all of the | | | | pick someone who has a competing business. |
| benefits of direct mail. | | | | Create a Newsletter |
| For example, direct email marketing can be used | | | | A newsletter or e-zine should be included in your |
| before and after a sale. You can utilize this form of | | | | Internet marketing strategy. A free newsletter takes a |
| Internet marketing to promote products, provide news, | | | | bit of time every month to create, but it is well worth |
| and to send confirmations and thank-you notes. Many | | | | the effort. Newsletters are an effective form of direct |
| of your website visitors will up to sign up for regular | | | | email marketing, and can be used to promote your |
| emails and offers. Take advantage of their interest | | | | products and services. If you don't have time to |
| and tell them more about your business. | | | | produce a quality newsletter yourself, you can hire a |
| If you don't have time to send the emails yourself, you | | | | freelancer to do it for you. |
| may choose to use email autoresponders. Email | | | | Send Coupons |
| autoresponders are triggered when an email is sent to | | | | Everyone loves coupons. Make them part of your |
| you. If you are unavailable, email autoresponders can | | | | direct email marketing campaign. Send coupons for |
| contact the customer for you, providing order | | | | your products and services to your customers on a |
| confirmations, information requests, etc. | | | | regular basis. Use them as promotional tools to |
| If you're not sure where or how to get started, here | | | | increase business and increase sales. |
| are five tips that will allow you to easily incorporate | | | | Send Thank You Notes |
| direct email marketing into you Internet marketing | | | | Using an email autoresponder to send thank you notes |
| strategy. | | | | to your customers after the sale is a polite gesture. It's |
| Use a Professional Email Signature | | | | also Internet marketing at its finest. Thank show your |
| This is an important part of direct email marketing. | | | | appreciation and should be incorporated into your direct |
| Every time you send a business email, you should | | | | email marketing if at all possible. Sending a thank you |
| include a professional signature at the bottom. Your | | | | note is polite and an example of good customer |
| signature should include your name, business name, | | | | service. |
| and full web address. This is like free advertising for | | | | |