| Your email list is your biggest online moneymaker. You | | | | rambling paragraphs that all run together, |
| should build your list slowly using bonuses, and free | | | | 3. Keep your customers informed about updates and |
| stuff to entice prospects and customers to join your | | | | news. |
| list. Treat your subscribers with respect, and they will | | | | The people who subscribed to your list are interested |
| do the same for you. | | | | in your topic. Keep them informed about product |
| You can begin mailing to your list as soon as you have | | | | updates; and news about the topic, or your company. |
| your first subscriber. When you send the mailings, be | | | | They will appreciate the information as long as you |
| sure to follow the tips below. Keep in mind that the | | | | make sure it is timely, accurate, and informative. |
| money is in your relationship with your list, not in the list | | | | 4. Be a straight shooter. |
| itself. | | | | Tell it like it is. Don't fill your emails up with a bunch of |
| 1. Send informative articles. | | | | hype. You can tell the truth, and still make the sale |
| Send information to your subscriber list that is | | | | when the time comes, if you do it correctly. Your |
| informative, and has real value. Give your subscribers | | | | customers aren't stupid. They know they can't lie on |
| a reason to not only stay on your list, but also have | | | | the couch and have a million dollars fall from the ceiling. |
| them anxiously awaiting your next email. | | | | You should bond with your readers. Treat them as |
| 2. Make your emails easy to understand. | | | | you would as friend. |
| Write in an interesting, conversational style, keep the | | | | 5. Rise above the noise and be different. |
| big words to a bare minimum, and use small | | | | Use alternate methods to attract your customers. |
| paragraphs with white space between them. Each | | | | Video, audio, and webinars are some examples. You |
| paragraph should be just a few sentences, and then | | | | can have your email link to a page that has video or |
| skip a line. It lets the reader focus on each point. He | | | | audio explain your concept or product. If you setup a |
| doesn't have to deal with finding his place in long | | | | webinar, you can record it for future use as a video. |