5 Things You Need to Know About Behavior-Based Internet Advertising

Did you ever stop to wonder why those internet adsmarketers might consider consulting with an SEO
you come across while surfing almost always haveexpert or internet marketing firm.
something to do with a product or service you've3. You Can Prevent Being Tracked
recently been researching? Well, there's a goodIt's simple. Go to Start, then Settings, then Control
reason. Internet marketers are focused on getting theirPanel, then Internet Options. Click on the Privacy tab.
products in front of qualified potential buyers. NoticeSlide the bar to Block All Cookies. But be aware that
the word "qualified" in that last sentence.some webpages will not load properly if you've
They're not randomly advertising to just anyone.disabled Cookies on your machine.
They're advertising based on what they know4. Do Not Track
interests particular consumers. And how do they knowRemember how everyone breathed a collective sigh
what particular consumers are interested in? That'sof relief when the government enacted the "Do Not
where behavior-based advertising comes into play.Call" list that enabled a country to finally eat dinner
Internet marketers and SEO experts are tracking yourwithout being interrupted by telemarketers? Well, some
activity. They know what you type into a searchadvocacy groups are pushing the same kind of
engine and they know what sites you frequent. Hereregulations for internet marketing.
are five more things you need to know about5. NebuAd
behavior-based internet advertising (BBIA).NebuAd is a Silicon Valley internet startup that claims
1. Cookies Are the Internet Marketers Best Friendto have new technology that doesn't require Cookies.
Computer cookies are small files that are saved ontoA typical scenario looks like this: A company that
your computer when you visit websites, so there's awants to provide targeted ads based on consumer
constant record of sites you've visited located in yourbehavior teams up with an internet service provider.
machine. Let's say you visit a particular website ontoNebuAd installs equipment at the internet service
which an internet marketer has placed a blank spot.provider's facility that allows the company to track the
As soon as you log on to the website, the advertisersearches and habits of all of internet service provider's
searches your computer for your recent searches.customers, but with no Cookies. It's hard to say at this
Then the advertiser fills that blank spot with informationpoint whether any internet service providers will be
tied to your online behavior.willing to participate in such technology. That will
2. Government Regulations May Eventually Make BBIAdepend on user response to such a proposal.
an Opt-In EnterpriseBehavior-based internet advertising is, without a doubt,
At present there doesn't seem to be any push forchanging the way SEO experts and internet
government regulations on behavior-based internetmarketers get their products in front of potential
advertising, but it never hurts to be prepared. "Opt-in"customers. The future of BBIA will largely depend on
advertising means that a user would have to sign uphow the everyday user responds to it. If there is a
with an advertiser in order to receive targetedgreat outcry against BBIA, then the future may bring
advertisements. "Opt-out" advertising means that usersgovernmental regulations and other changes to the
would receive targeted ads unless they specificallyways BBIA functions.
requested not to receive them.But if users remain oblivious or indifferent, internet
If the government were ever to make BBIA and opt-inmarketers may be able to continue using BBIA to
enterprise, internet marketers would have to fill thetarget customers. Internet marketers should be
advertising void that would most likely result from suchprepared for both scenarios, either by creating their
regulations. To prepare for this possibility internetown strategies or by consulting with SEO experts.