| If it's worth doing, then it's worth doing right. Of course | | | | messages are viewed in your subscribers e-mail client. |
| you want to develop the best e-mail marketing | | | | That also means that you can't rely on fancy graphics |
| campaign possible, but also understand that there's | | | | to create excitement or help sell. Develop your writing |
| always room to improve. Here are 5 simple yet | | | | skills to use 'Words' to entice your subscriber and |
| important tips that you can implement today to make | | | | create excitement about your product or service. |
| your e-mail marketing campaign more effective and | | | | Be Brief and to the Point: Don't ramble on. When |
| profitable. | | | | writing your e-mail messages, use the first paragraph |
| Personalize your messages: Typically, auto responder | | | | to introduce the reason for your contact. Then get to |
| services have a system where you can use the | | | | the point. People don't have a lot of time. If you want |
| information that your website visitor typed in the | | | | your messages read, be brief and to the point. |
| registration form. That information is typically their | | | | Always Spell Check: Nothing says that you don't care |
| name and e-mail address. You can easily personalize | | | | more than spelling errors. Be sure that you always |
| your message when you 'insert' your subscribers | | | | spell check your messages. As a tip, I usually write my |
| name into the message. Instead of just saying 'Hello,' | | | | messages in 'Word' where they are being spell |
| why not say 'Hello Jane,'? | | | | checked as I write. Just about any word processing |
| Make Every Message as if You are Talking to Just | | | | program will do the same. But make it a habit to write |
| One Person: Do that by using terms like 'You' and | | | | your messages so that they are spell checked. Then |
| 'Your'. Refrain from talking to your subscribers as 'All | | | | use a simple 'copy and paste' to actually send the |
| of you'. You will be far more successful when you | | | | message. |
| write each message as if you are talking to just one | | | | Although these steps may sound simple, you would be |
| person. | | | | surprised how many people attempt to run an |
| Use Text and Words to Create Excitement: | | | | effective e-mail marketing campaign and overlook |
| Everything online is based on 'words'. Those words | | | | most of them. But what's really nice about these tips is |
| are your 'Secret Sauce' to effective selling. You will be | | | | that you can put these into use right now! Good luck! |
| more successful using plain text e-mail messages | | | | Live, Love and Profit from Your Passion; Otherwise it's |
| because you have better control on how those | | | | just another job! |