| SMS marketing is a great way to promote your | | | | expected to spend around US$561 million for mobile |
| business but it is not always successful. We share | | | | marketing campaigns. |
| some easy steps with you to ensure that your SMS | | | | Campaigns can go wrong if proper data guidelines and |
| marketing campaign gives the desired results. Not | | | | security procedures are not in place. Ensure that the |
| many of us know that there is an organization named | | | | marketing message that you send cannot be altered |
| Institute of Practitioners in Advertising which gives | | | | and misused. The response that you receive should |
| some guidelines for sms marketing or mobile | | | | contain customer information and privacy needs to be |
| advertising to marketers. The guidelines are simple and | | | | maintained. Consult with an attorney expert in |
| if followed, can give fantastic results to your campaign. | | | | marketing and advertising practice who can guide you |
| Some of the guidelines are captured here along with | | | | with the rules before the campaign starts. |
| other important Mobile Marketing tips. | | | | A marketer or a business promoter should know the |
| While setting up your campaign, take care to offer | | | | boundaries and limitations of mobile technology |
| 'unsubscribe' feature to the target group just in case | | | | adoption. In the US, the adoption of latest mobile |
| they are not interested in reading any more sms from | | | | technology is high, so marketers can target an sms |
| your company. This gives the impression that you are | | | | marketing campaign that is rich in content and pictures. |
| not a spammer determined to flood people with | | | | This is just an example and analysis needs to be done |
| boorish messages. The second most important step is | | | | with respect to your target group. Mobile marketing is |
| to send sms only to 'Opted-in' target group. It is | | | | a unique medium in the sense that mobile users can |
| important to run a prior exercise to collect numbers of | | | | access the message instantly and reply in an instant. |
| those who are interested in your product. It can be | | | | Therefore the content you send out should be easily |
| through your website, a seminar or maybe an e-mail | | | | consumable by the users. Another important tip to |
| campaign. If you send messages randomly, the chance | | | | keep in mind is the budget. Small and medium sized |
| of success is much less here. The good news is that | | | | companies have limited budgets for advertisement and |
| in the US, SMS adoption is on the increase and it is | | | | marketing and it needs to be spread across mobile |
| projected that mobile marketing initiatives will be | | | | marketing, digital advertisement and finally the local |
| second only to social media advertisement campaigns | | | | radio station. The prospect data that you collect should |
| in the coming years. It is not surprising to see the | | | | be indexed in the right way in a CRM system. Only |
| phenomenal growth that mobile marketing products | | | | then you can get the real benefits of a mobile |
| are creating across the country. Marketers are | | | | marketing campaign. |