| Almost everyone in online business have heard about | | | | communicate with your existing customers and |
| Email Marketing Campaign, what it does and how it | | | | prospects instead of waiting for them to return to your |
| can help if not save a business. But of course there | | | | website or store. It is a highly effective way to |
| are some who still doesn't believe in the power of this | | | | increase traffic to your website or store, and build a |
| new marketing technique. In this short article I will be | | | | good relationship to your customers and develop |
| giving you five reasons why you should consider trying | | | | loyalty and trust. |
| email marketing right now, especially if you are looking | | | | "We've done radio, TV, direct mail, and national ads, |
| for a way to increase your revenues. So to start | | | | including full-page ads in Teen Vogue and YM, but, by |
| things out let's start with the definition of Email | | | | far, Constant Contact has had better results every |
| Marketing for the benefit of the beginners. | | | | time. We track all of our participants, and have found |
| What is email marketing? | | | | that more than 53% of them found out about us |
| "E-mail marketing is a form of direct marketing which | | | | through the Internet or our email newsletter. Email |
| uses electronic mail as a means of communicating | | | | marketing is only a fraction of the cost of print ads. It |
| commercial or fundraising messages to an audience. In | | | | brings in a phenomenal ROI." - |
| its broadest sense, every email sent to a potential or | | | | (Constant Contact is a leading solution provider of |
| current customer could be considered email marketing. | | | | email marketing campaigns.) |
| However, the term is usually used to refer to sending | | | | 3. Get Immediate Results: |
| e-mails with the purpose of enhancing the relationship | | | | In just minutes after sending out your email campaigns, |
| of a merchant with its current or old customers and to | | | | you can receive responses almost immediately. About |
| encourage customer loyalty and repeat business." | | | | 80% of responses to email campaign will occur within |
| Email marketing can be used by any kind of business. | | | | 3 days while traditional direct mail takes weeks. Well |
| Almost every one nowadays has their own email | | | | again, that is because people love emails. |
| account and they are treating emails more personally | | | | 4. Fully Trackable: |
| than the conventional mails or letters. Others go online | | | | With email marketing campaign you can easily track |
| just to check their email message but will not spend | | | | the number of emails sent, the number emails opened, |
| time to surf the web at all. | | | | how many bounce back, how many unsubscribed and |
| Email marketing helps businesses of all types and | | | | the number of click-through. |
| sizes to see instant sales from existing customers | | | | You can even tell who opened the emails and know |
| while maintaining and building long-lasting relationships, | | | | which link generated the most clicks. That way you |
| which is the most important part in the success of any | | | | can adjust quickly and make decisions to your |
| business. | | | | business which is very much critical since time is critical. |
| "54% of small businesses surveyed rated e-mail as | | | | With direct mails or other forms of advertising you'll |
| the top online promotion to drive site visitors and | | | | have to wait for weeks if not months. |
| customers to their web sites and storefronts." Source: | | | | 5. It's targeted, personalized and easier to create: |
| DMA Interactive | | | | You can easily start an email campaign in just a |
| Here are the five reasons why you should start Email | | | | matter of minutes. You don't have to hire an expert to |
| Marketing as one of your marketing strategies? | | | | do this. If your business has some promotions you can |
| 1. It is Less Expensive: | | | | easily create and send those email campaigns. Also it |
| E-mail marketing campaigns are much more cheaper | | | | is targeted; you know that the recipient will love to hear |
| compared to other traditional marketing techniques like | | | | about your promotion because that is the very reason |
| direct mail or print advertising. Email marketing is 20 | | | | why they signed up an email subscription. And instead |
| times more cost effective and can cost as little as | | | | of using Dear Customer they will see the message |
| fractions of a penny per email. | | | | addressed to them like Dear Mr. Robinson, making it |
| 2. It is More Effective: | | | | more appealing to the recipient. |
| Email marketing enables you to proactively | | | | |