| The average person spends more time every day | | | | person to unsubscribe the less likely they will be to |
| reading his email than he spends doing anything else on | | | | mark your email as spam or file a complaint with a |
| the web. As a matter of fact, his email often distracts | | | | better business bureau. The unsubscribe link should |
| him from the other tasks he needs to accomplish. With | | | | immediately take your subscriber to a page where |
| this in mind, it's safe to say that email marketing is a | | | | they can opt out - no questions asked - no additional |
| very powerful tool. | | | | email confirmations necessary. |
| Today I want to share a few best practices you | | | | Send emails on Tuesdays and Wednesdays. |
| should keep in mind as you develop your email | | | | Tuesday and Wednesday are notorious for being the |
| marketing campaign. They'll help you to get through to | | | | best days to send emails if you expect a high |
| your potential clients more effectively. | | | | response rate. On these days people are already over |
| Make sure your email isn't spam. | | | | the last weekend and they're not yet planning for the |
| Everyone has some sort of spam protection software | | | | next one. They're open to communication and, in some |
| included in their email accounts these days. Your job is | | | | cases, are looking for something to do. |
| to learn about spam filters and the things they identify | | | | Be consistent. |
| as spam so that you can avoid having your email sent | | | | Be consistent in both your communication frequency |
| straight to the junk box. For example, using the words | | | | and the look of your newsletter. If you promise to |
| "Free" or "Discount" in your subject line might get you | | | | email your clients once per week - do it. No more, no |
| flagged. | | | | less. People appreciate things that they can grow to |
| Personalise your emails. | | | | expect and are sometimes resistant to change. Don't |
| Address your subscribers as individuals - not as | | | | change the format of your newsletter or email unless |
| generic groups. A person who feels like he's being | | | | you're absolutely sure it's going to be viewed as an |
| addressed as a single person is more likely to respond | | | | upgrade. |
| to you than someone who feels like he's a nameless | | | | In the time it took me to write this post I received 5 |
| face in a crowd. It's easy to slip some simple code into | | | | emails, 3 of which are email newsletters that I've |
| your email template so that the names in your address | | | | subscribed to. They arrive regularly each week and |
| book pull through. | | | | always offer tons of valuable information. Would I |
| Make it easy to unsubscribe. | | | | consider your email to be just as valuable? |
| As silly as this sounds, making it easy to unsubscribe | | | | Good luck setting up your email marketing campaign. |
| from an email list is paramount. The easier it is for a | | | | |