| There are many types of Internet advertising, most | | | | some type of conversion. |
| take place through individual websites and others utilize | | | | Email advertising is one frequently abused method of |
| email as a vehicle to deliver ads. Either way, internet | | | | advertising. When used legitimately can be a highly |
| marketing has come into it's own as an acceptable | | | | effective avenue. The accepted and approved |
| and highly profitable form of advertisement. Here we | | | | method of email marketing is to build an "opt-in" |
| will highlight four of the most popular methods of | | | | marketing list. This list consists of users who have |
| internet advertising. | | | | knowingly requested that you send them information. |
| Contextual advertising takes advantage of the user's | | | | There are many ways of building your mailing list, but |
| search result or their existing interest in the subject | | | | due to the niche marketing factor, they are very |
| they are reading about. Contextual ads are based on | | | | successful. |
| keywords in the user's search or the keywords that | | | | Behavioral targeting is the result of tracking a users |
| may be found on a given page. Many times the ads | | | | patterns of behavior and feeding them ads based on |
| are links in the text, for example, if someone is reading | | | | the type of sites they frequently visit. If someone is an |
| an article about cars then the word tires may be a link | | | | avid hunter and they visit hunting forums and firearms |
| to a website that sells tires. | | | | sites, they may be sent an ad for a camouflage |
| With affiliate marketing an advertiser will develop an ad | | | | clothing company. |
| campaign and place the campaign in the hands of | | | | When choosing your method of internet advertising |
| other publishers. The publishers will range in size and | | | | you will want to take into consideration the size of |
| popularity, but each one will reach it's own select | | | | your budget, the habits of your target user, and the |
| market. With affiliate marketing the publisher is usually | | | | effectiveness of each method. |
| paid based on ad performance and as a result of | | | | |