| With my consulting experience I have seen a lot of | | | | in full anticipation of results, but usually cannot |
| things, and in that time I have come across some | | | | guarantee them. |
| savvy business owners, as well as some not so | | | | 3. What are the contract terms? Just like any other |
| savvy business owners. In order to help yourself from | | | | business venture, you should sign an agreement or |
| falling into that latter category, I want to share with you | | | | contract when hiring an internet marketing consultant. |
| 4 questions that you should always ask before hiring | | | | A good consultant will have a contract for you to sign, |
| an internet marketing consultant. | | | | as this protects both the marketing consultant and the |
| 1. Will I own my domain name? A lot of internet | | | | business owner. It is a win-win situation! |
| marketing consultants buy the domain name, and | | | | 4. How will you build links? One of the main factors of |
| therefore as the business owner you do not actually | | | | SEO that consultants will charge for is the off-page |
| own it. It is fine if they buy the domain, but they need to | | | | optimization factor known as link-building. You should |
| have it transferred to your account so that you can | | | | ask your consultant where he plans to get links, and |
| take ownership. If you do not own the domain name, it | | | | what type of links he will get. If you ask an internet |
| could make for some legal difficulties down the road. | | | | marketing consultant the difference between |
| 2. What do you guarantee? Some internet marketing | | | | "nofollow" and "dofollow" and he or she cannot provide |
| consultants will make claims that they cannot keep. | | | | you with an answer, then hire another consultant |
| Whether they promise the generate 10,000 leads for | | | | immediately! |
| your business in 30 days, or get you on the first page | | | | Hiring an internet marketing consultant is a great |
| of Google for a major keyword phrase, you need to | | | | investment for your business, because that is where |
| realize that guarantees are hard to make with internet | | | | business is going. Print advertising is dying, and online |
| marketing. A good consultant will apply his knowledge | | | | marketing is thriving! |