| One of the advantages to building a CarbonCopyPro | | | | window and here's why... |
| business online is the training system in place for the | | | | 4. Getting a good Quality score with your |
| community of internet marketers who start a business | | | | advertisement |
| with CarbonCopyPro in search of ways to get rich | | | | Google introduced a quality score system a few |
| online. In short, every aspect of internet marketing is | | | | months back. For some marketers this has meant a |
| available to you as a member of the CarbonCopyPro | | | | total re-think of their pay per click campaign and many |
| marketing team and this can be a good and a bad | | | | have left Google all together, fed up with its close |
| thing and here's why: | | | | scrutiny and ever changing ways. But the facts are |
| With so much information available to you as a | | | | that people who surf the net want to be provided with |
| member of CarbonCopyPro's marketing community it | | | | relevant, targeted content whether that comes from |
| is very easy to feel overwhelmed and to start spinning | | | | the left hand side of search results as organic search |
| your wheels instead of applying yourself to focus on | | | | results or from sponsored links offered on the right |
| one area of internet marketing to grow your business | | | | hand side of the page. |
| online. This article will look at how you can build your | | | | Google realise this and want to ensure that your |
| online business using pay per click marketing | | | | campaigns are rewarded with more cost effective |
| techniques and hopefully (with a little time and a lot of | | | | advertising by being relevant and this means; |
| focus) to start to get rich slowly. Here goes. | | | | An advertisment which offers a solution to the person |
| Four things to consider when setting up a pay per click | | | | searching Linked to a website matching the |
| marketing campaign; | | | | advertisement. It sounds simple enough but how can |
| 1. Budget | | | | you ensure your ad and website will achieve a good |
| It's easy to set up a pay per click campaign on Google | | | | quality score? Quite simply, all of these elements |
| or one of the other search engines. In fact, Google will | | | | should be as close to each other as possible; |
| even walk you through the stages to setting up your | | | | Headline - write a headline that grabs the readers |
| campaign, writing your ads and adding keywords so | | | | attention but also meets their search criteria. If they are |
| that your advertisement will show on the right hand | | | | searching for Red Widgets, offer The Best Red |
| side of the page when someone types in a certain | | | | Widgets in your headline. |
| term, so why bother thinking about your budget if this | | | | Ad Body - tell the reader why your Red Widgets are |
| step is so easy? | | | | the best available. |
| Quite simply, if you don't consider how much money | | | | URL - link the add to a website selling Red Widgets |
| you have available to spend on your campaign, then | | | | with red-widgets in the URL |
| nobody will and Google certainly won't! | | | | Website on page optimization - when the person lands |
| By looking at your available budget to begin with you | | | | on your website be sure its talking about Red Widgets |
| can nail down which keywords you want to bid for | | | | and not Blue Elephants or they will quickly bounce |
| and what you want to pay and Google will estimate | | | | straight off again and Google will slap you as fast as |
| how often those ads will show and what it will cost | | | | you can imagine. |
| you over a month if you target your ads and link them | | | | Keywords -tag your advertisement to show only |
| to specific search terms using the exact phrase only | | | | when people are searching for Red Widgets (and |
| filter [which looks like this] around your keywords. | | | | NOT Blue Elephants!) to keep a tight, focused, on |
| 2. Target market | | | | budget advertising campaign alive and well. Here's how |
| Think of your target market to find the right phrases to | | | | the whole thing might look; |
| add as keywords. Ask yourself what your customers | | | | Unique Red Widgets |
| will be looking for and what they might type into | | | | The world's leading supply of discount widgetssent |
| search to find a solution and start a campaign around | | | | straight to your door in less than 24 hours. |
| those keywords. | | | | I like to write informative CarbonCopyPRO Reviews to |
| Use Google's keyword tool to find associated | | | | help people who are researching my business find the |
| keywords and add these to your advertising campaign | | | | answers and make up your own mind about this |
| in a tight, targeted list. For example, if you are | | | | internet based business and you can do the same to |
| advertising an online business, then your keywords | | | | support your pay per click campaigns once your |
| should be targeted at these words or those | | | | prospects have entered the sales funnel. |
| associated to it such as;online businessbusiness | | | | As you can see, the steps to get rich online are not |
| onlinesmall business onlinebusiness to start onlineonline | | | | always as difficult as they first appear. Take the time |
| business ideasideas to start a business online | | | | to focus on one area of internet marketing and |
| You get the picture? and don't have words like "work | | | | develop a detailed knowledge of that area before |
| from home" or "make money" in the same advertising | | | | moving on to the next and you will soon become a |
| campaign or you will see your budget go out of the | | | | master internet marketer. |