| Email marketing is directing your messages to targeted | | | | When you established your business as a reliable |
| addresses. These addresses are either rented or | | | | source of information, know-how and expertise, people |
| gathered from your opt-in list. Don’t worry. This | | | | will naturally be sold to it. |
| is not spamming. The people whom you send | | | | If you have a large subscriber base say 2000 – |
| messages to want your information. | | | | 4000, you can sell advertising space in your ezine. |
| An Effective Email Marketing Campaign Will Help Your | | | | 5.Be Personal |
| Business… | | | | Address your subscribers by name. You may write |
| · Target your customers | | | | something like, Hi [First name] or [Last name], Thank |
| · Build a good rapport with your potential | | | | you for your sign-up. People like to be address by |
| customers | | | | name. It gives them a sense of importance. This is |
| · Lower your ad costs (email marketing is cost | | | | psychology 101. |
| effective) | | | | Though your email will be read by thousands of |
| · Increase return on investments (ROI) | | | | subscribers each day, write as if you are talking to one |
| "69 percent of U.S. e-mail users have made purchases | | | | person at a time. Use singular pronouns like |
| online after receiving permission-based e-mail | | | | ‘I’, ‘Me’, ‘You’, |
| marketing, 59 percent have purchased in retail stores, | | | | ‘Your’. This kind of approach is more |
| 39 percent have purchased through catalogs, 34 | | | | personal. |
| percent through call centers and 20 percent through | | | | 6.Be Formal |
| postal mail."And, "78 percent of those surveyed say | | | | Just because you are writing emails it does not mean |
| they want to receive e-mail from their favorite online | | | | that you do away with all the formality of offline letter |
| merchants." Source: DoubleClick | | | | writing. Maintain proper greetings, Hi [First name] of |
| 24 Tips to An Effective Email Marketing | | | | [Last name], and proper signing offs like to your |
| Campaign… | | | | success, best regards, etc. |
| 1.Own a proper domain name | | | | 7.Fill in the From Field properly |
| If you are serious about your business, you need to | | | | Fill in your name, not crony names, followed by your full |
| own a proper domain name that will appear in your | | | | email address so it does not pass off as junk mail. |
| resource box in all your email marketing campaign. | | | | Delete and empty trash. |
| Free domain name like or [ will not be taken seriously. It | | | | 8.Fill in the Subject Field properly |
| gives people the impression that your business is a fly | | | | It must be a clear statement that is relevant to content. |
| by night operation. | | | | Don’t leave your Subject Field blank. |
| To build credibility you need to have your own proper | | | | 9.Remind people how they got on your mailing list |
| domain name ( and professional web hosting. | | | | This is good practice. Most people will not remember |
| 2.Auto-responders | | | | why, where and what they signed up. Remind them at |
| An auto-responder performs 2 important functions. It | | | | the beginning of your email how they got on your |
| stores the names and email addresses of your visitors | | | | mailing list. |
| who opted to be on your mailing list, and automates | | | | 10.Write as though you are speaking to your friend |
| your follow-up process. It can send a single message | | | | Email writing is somewhat different from writing for |
| to thousands of subscribers in your opt-in list | | | | print. Write as though you are talking to a friend. |
| automatically. | | | | Don’t sound like a university professor or a |
| You can have more than one auto-responder, each | | | | kindergarten teacher. |
| sending a different message. Without the effective | | | | 11.Be Concise and get straight to the point |
| use of auto-responders, an effective marketing | | | | Your email text must be concise and get straight to |
| campaign cannot be set in place. Imagine handling the | | | | the point. People don’t have all day to read your |
| tasks of a growing business without automation. | | | | email. A good thumb of rule for an effective email |
| 3.Offer Free Short Courses | | | | marketing copy is 250 to 300 words. Don’t |
| The advantage of auto-responders is you can send | | | | bombard your email marketing campaign with banner |
| out messages at preset intervals. You could utilize this | | | | ads all over. |
| capability to offer short email courses lasting from 5 to | | | | 12.Use Short Sentences and Paragraphs |
| 7 days. For example I could offer for free a short | | | | Avoid wordy sentences. Keep your sentences short |
| course Five Days to Effective Email Marketing with | | | | and simple. Don’t clump your text together. Use |
| this article. Offering short courses is one way to build | | | | plenty of paragraphs. It is easier to read the text that |
| up your opt-in list. | | | | way. Paragraphs should be no longer than five lines. |
| When your subscribers gain enough confidence in you | | | | 13.Never Type your Text in Caps |
| through email courses, they would be more disposed | | | | Online this is interpreted as SHOUTING. |
| to buy your products. Needless to say, your products | | | | 14.Check For Bad Grammar and Misspellings |
| must be related to the courses you offer. | | | | An email with bad grammar and misspellings gives |
| Offering short courses also exposes your subscribers | | | | your subscribers the impression that you don’t |
| to your products or services. | | | | take them seriously. So don’t expect them to |
| 4.Offer Free Ezines/Newsletters | | | | take you seriously too. Check and recheck your email |
| Ezine is short form for electronic magazines. Share | | | | copy to correct bad grammar and misspellings. |
| quality and useful information with your subscribers | | | | The opening line is important. Bad grammar and |
| through ezines. Update your products and keep your | | | | misspelling from the start will get your email copy |
| subscribers posted of the latest developments in your | | | | trashed fast. |
| business. This is good for building long-term | | | | This concludes Part 1 of 24 Tips to Set Up an |
| relationships with them. | | | | Effective Email Campaign. For more tips, read Part 2. |