| Nearly 80% of emails which circulate in the world are | | | | That makes it possible to guarantee a correct posting, |
| spams. Without any international legislation which would | | | | even in the software of transport which does not post |
| make it possible to fight effectively against the | | | | them automatically any more. It is always astonishing |
| spammers, there is no reason that this percentage | | | | to note that certain sendings use images to post the |
| drops. | | | | most critical information (the title, the promotional offer, |
| The only parade thus resides in the increasingly strict | | | | etc). Not only the consumers certainly will not try hard |
| filters imposed by the software and the waiters of | | | | to click on the button "To post the images" and will |
| transport. And that will have a concrete influence on | | | | never know which was this exceptional offer which |
| working and the contents of Newsletters. The UIT | | | | was proposed to them. Moreover, one message |
| (International Telecommunication Union) tries to set up | | | | which contains little real text vis-a-vis the images is |
| legislative, technical and educational solutions to fight | | | | highly likely to be made identify like spam and never |
| against the junk emails (spams) on a world level, but | | | | not be delivered. |
| the task is far from being simple. In the United States | | | | The lack of external images (and the absence of |
| for example, the spammers are more or less | | | | automatic posting) will have an influence on the |
| protected by a law "antispam" (sic!) from 2003 which, | | | | "reporting" of the statistics of opening of the |
| under the document in proof of the free trade, leaves | | | | messages. It is often an external image which is used |
| them practically the free hands to continue... | | | | to enter the rate of opening of the messages when |
| But the market will not wait until a legislation is set up to | | | | one uses a solution of e-mail sending. The Posting of |
| adapt to this invasion of offers of Viagra, of Rolex at | | | | the Bonds The bonds which are posted in the |
| unbeatable prices, financial investments not to miss, | | | | messages also will become elements of which |
| without forgetting the widow of the late president of | | | | account should be held. The programs of transport |
| the Nigerian Oil Company who needs assistance to | | | | start to integrate filters known as "ScamWatch" which |
| leave his 120 billion dollars the country. The adaptation | | | | inform the user if a bond of destination does not |
| of the behaviors of the consumers and the new | | | | correspond to that which is posted. |
| solutions antispam will have a direct influence on the | | | | It is thus necessary particularly to pay attention to the |
| possibilities of marketing which were established these | | | | manner of writing the bonds, because let us not forget |
| last years around the messages with format HTML | | | | that in the majority of the cases, the bonds initially bring |
| (which integrate a page-setting and images). | | | | on the waiter of the person receiving benefits in order |
| Firstly, more and more, the companies configure their | | | | to be able to enter the clicks before redirecting the |
| filters anti-sp@m not to more let pass from the | | | | visitor on the final page.With the generalization of the |
| messages which contain bonds on images placed on | | | | filters of this type, it will be increasingly difficult to |
| external waiters (potentially a bond activated by a | | | | generate bonds which bring confidence to the users, |
| collaborator can bring on a virus). Secondly, the last | | | | but who will allow also "monitorer" the rate of click. |
| software of transport customer (Thunderbird, Outlook, | | | | Solutions Unfortunately, few services in line of |
| Eudora, etc) is also configured automatically not to | | | | marketing by e-mail integrate these restrictions in their |
| more post the images contained in the messages. | | | | manner of sending the messages. |
| It will be with the user to expressly activate this | | | | They continue to propose solutions of messages to |
| possibility for each new message. But how much | | | | format HTML which place images and bonds which |
| people will try hard of it? Moreover, in order to fight | | | | pass by their waiters. The effort was especially put on |
| against the "phishing" (which consists in deluding the | | | | control antisp@m of the structure of the messages |
| users with a bond which does not bring on the good | | | | (contained textual) and on the negotiations with the |
| site), certain software inform if a hidden bond does not | | | | principal suppliers of access to appear on the "white |
| correspond to the address which indicated in the | | | | lists" (shippers which are authorized to pass through |
| message. What reduces considerably confidence of | | | | the filters). They should start to adapt their tools so |
| the users and by there the rate of click. | | | | that the solutions are imbricated around the waiter of |
| The reasons for which a message would not be | | | | email of the customer and his Web server. To use the |
| delivered or is not posted are numerous. Between the | | | | waiters of the company makes it possible to sign the |
| filters antispam of the suppliers of access, the waiters | | | | shipper clearly, to correctly authenticate the message |
| of email which are subscribed with the black list of | | | | by the filters antisp@m and to propose bonds "of |
| SpamCop, the installation by the consumers of third | | | | confidence" in the messages. |
| software (Norton AntiSpam, McAfee SpamKiller, etc) | | | | The recognition of the transmitter, the correct posting |
| and to finish the filters of the software of transport | | | | of the images and the bonds become as essential in |
| which becomes increasingly strict. The Posting of the | | | | the success of a campaign as the formulation of the |
| Images The filters which block the images will oblige | | | | message itself. By observing these rules, marketing by |
| the specialists in marketing by e-mail to privilege more | | | | e-mail still has beautiful days in front of him, because it |
| and more this good old man format text. | | | | represents, towards and counters all, one of the |
| Page-settings will be certainly lighter in order to be able | | | | interactive methods which offers the best rate of |
| to integrate images which appear in the message as | | | | return. |
| an enclosure and posted either on an external waiter. | | | | |