| The statistics you receive on your email
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| | 1. Too many marketers continue to miss
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| marketing campaigns can be a bit
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| | out on deliverability "easy wins." The
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| deceiving. The numbers of delivered
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| | number of marketers encouraging consumers
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| emails may seem high, but you have to
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| | to add them to their address books, which
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| remember that some email accounts may
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| | provides marketers with benefits
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| view a bulk fed email as spam and send it
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| | commensurate to Enhanced Whitelisting,
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| to a file that is never visited by the
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| | remained unchanged between 2005 and 2006
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| email account holder and is ultimately
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| | (43 percent vs. 42 percent).
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| and automatically discarded without the
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| | 2. Relevance rises. The majority of
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| customer even being aware it arrived. The
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| | consumers (60 percent, up from 57 percent
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| good news is many email service providers
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| | last year) agreed that the email
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| and email marketers are working together
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| | communications they receive from
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| to increase email deliverability.
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| | companies they do business with are more
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| Currently the figure for non-deliverable
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| | targeted/relevant than the communications
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| emails stands at just over 20%.
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| | they received from those same companies
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| Your client can help improve that figure
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| | last year.
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| if they automatically whitelist or
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| | 3. Email's impact on purchasing is felt
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| approve your email for acceptance by
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| | across channels. Consumers who receive
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| their email system. Individual Internet
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| | legitimate email offers are more likely
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| Service Providers (ISPs) can also be
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| | to act on them, with 47 percent of
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| contacted and, by following their
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| | respondents saying they would make a
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| procedures, you may find your emails
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| | purchase online after opening a relevant
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| going to the right email box without
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| | email and 65 percent indicated they would
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| being subjected to the junk or spam file.
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| | purchase offline based on the email they
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| Because spam has been so prevalent it has
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| | received.
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| taken a significant amount of work to
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| | Epsilon also indicated consumers are more
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| keep email relevant while making it more
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| | adept at recognizing false positives and
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| difficult for spammers to make email
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| | are much more aware on online safety and
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| their playground. This interim period has
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| | spyware issues.
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| caused many recipients to become
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| | It would appear that legitimate email
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| frustrated with email, but the persistent
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| | marketers as well as the email recipient
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| work of many has helped to reclaim this
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| | are willing to work together to find the
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| effective communication tool.
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| | best solution in sending and receiving
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| Consider the following from Epsilon
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| | emails that are welcome and informative.
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| Interactive...
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