| Email marketing is comprised of two major | | | | |
| parts: the email itself and the email | | | | What should I do with that list once I have |
| marketing list (also known as the contact | | | | it? |
| list). This list is the very core of every | | | | |
| email marketing campaign, as well as the | | | | Your next step is to segment your list, if |
| reason why you are email marketing at all. | | | | possible. Try and divide up the names and |
| Without this list of people, all who should | | | | email addresses on that list by product likes |
| have given you permission to email them, you | | | | and dislikes, geographical location and other |
| have no reason whatsoever to indulge in email | | | | data. By doing this, you're dividing your |
| marketing to promote your business, goods or | | | | list up and making it more targeted. Sending |
| services. Here are three questions most email | | | | an email that canvasses everyone on your list |
| marketers must ask when they're just starting | | | | may work, but you'll most likely have better |
| out: | | | | luck sending different emails that promote |
| | | | the products certain customers have already |
| Where can I get my email list? | | | | show they're interested in. |
| | | | |
| Before I go into where you can get your list, | | | | How do I choose an email marketing service? |
| it's better to discuss where you shouldn't | | | | |
| get your list first. Buying, renting or | | | | If you're not sure where to start, go online |
| scraping email addresses off the Internet are | | | | and find which service you like best. The |
| all terrible ideas. Why? Because those people | | | | best email marketing services have |
| haven't given you permission to email them. | | | | sophisticated list management systems that |
| The quickest way to lampoon your email | | | | not only let you segment your list and upload |
| marketing campaign is to obtain a list that | | | | it to the system, but store your lists online |
| includes wrong email addresses and people who | | | | and access them 24/7. The advantage of a |
| haven't given you permission. This results in | | | | Web-based email marketing suite is that you |
| spam complaints that will ultimately ruin | | | | can pay a low monthly fee to use the service |
| your email marketing reputation. | | | | and you can access it anywhere in the world, |
| | | | as long as you have Internet access. The best |
| There are many creative, effective ways to | | | | email marketing services also include |
| build an email list. Your first shot is | | | | reporting suites that can tell, in real time, |
| putting a ListBuilder (also known as a | | | | just how successful your email marketing |
| sign-up box) on every single page of your | | | | campaigns are with recipients. |
| Website. Site visitors can use this box to | | | | |
| enter info and subscribe your email or | | | | As an email marketer, remember that email |
| newsletter. You can also build subscriptions | | | | marketing requires lots of patience, planning |
| by providing email address cards at your | | | | and creativity. However, if you build a great |
| shop, tradeshows and other venues. If you are | | | | list and manage it accordingly, you'll gain |
| creative and ambitious about growing a | | | | more sales and respect from your email or |
| permission-based email list, you can do these | | | | newsletter recipients. |
| things and you'll see your list grow. | | | | |