| How to Keep Your Open Rates High | | | | to continue to open your emails. Another |
| | | | reason could be that, although they were |
| This is something that happens through a wide | | | | expecting your email, and they were online |
| scope of actions, and everything you do with | | | | when you first email went out to them after |
| your list will impact your open rates. | | | | they subscribed, they are rarely online, and |
| | | | when they do go online, they have hundreds of |
| One of the things you can do to keep your | | | | emails to open, and yours is generally going |
| open rates high is to simply avoid things | | | | to get lost in the list of emails. |
| that cause the open rate to go down. The | | | | |
| idea with this is that when someone | | | | The bulk of those reasons are somewhat |
| subscribes to your list, theoretically your | | | | unavoidable by you. |
| open rate is 100%. (It may be less than that | | | | |
| because a spam filter got your email, or the | | | | The next reason is something you can work on |
| subscriber decided they didn't really want | | | | to improve open rates after the first email. |
| your free gift after all). | | | | Perhaps they downloaded your free gift and it |
| | | | wasn't everything you promised it would be. |
| After one email, the open rate goes down. | | | | Now they do not trust you. They stop opening |
| Why? Either they just wanted the free gift, | | | | your emails, and one by one, your email open |
| and nothing you did in the email or in the | | | | rate goes down. |
| free gift was enough to spur the subscriber | | | | |