Increase your income using e-mail marketing
 

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Article #21: Email Marketing - Why Do Open Rates Go Down Over Time?

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How to Keep Your Open Rates High subscriber to continue to open your
This is something that happens through a emails. Another reason could be that,
wide scope of actions, and everything you although they were expecting your email,
do with your list will impact your open and they were online when you first email
rates. went out to them after they subscribed,
One of the things you can do to keep your they are rarely online, and when they do
open rates high is to simply avoid things go online, they have hundreds of emails
that cause the open rate to go down. The to open, and yours is generally going to
idea with this is that when someone get lost in the list of emails.
subscribes to your list, theoretically The bulk of those reasons are somewhat
your open rate is 100%. (It may be less unavoidable by you.
than that because a spam filter got your The next reason is something you can work
email, or the subscriber decided they on to improve open rates after the first
didn't really want your free gift after email. Perhaps they downloaded your free
all). gift and it wasn't everything you
After one email, the open rate goes down. promised it would be. Now they do not
Why? Either they just wanted the free trust you. They stop opening your
gift, and nothing you did in the email or emails, and one by one, your email open
in the free gift was enough to spur the rate goes down.






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