Email Marketing - Why Do Open Rates Go Down Over Time?

How to Keep Your Open Rates High				to continue to open your emails. Another
				reason could be that, although they were
This is something that happens through a wide				expecting your email, and they were online
scope of actions, and everything you do with				when you first email went out to them after
your list will impact your open rates.				they subscribed, they are rarely online, and
				when they do go online, they have hundreds of
One of the things you can do to keep your				emails to open, and yours is generally going
open rates high is to simply avoid things				to get lost in the list of emails.
that cause the open rate to go down. The
idea with this is that when someone				The bulk of those reasons are somewhat
subscribes to your list, theoretically your				unavoidable by you.
open rate is 100%. (It may be less than that
because a spam filter got your email, or the				The next reason is something you can work on
subscriber decided they didn't really want				to improve open rates after the first email.
your free gift after all).				Perhaps they downloaded your free gift and it
				wasn't everything you promised it would be.
After one email, the open rate goes down.				Now they do not trust you. They stop opening
Why? Either they just wanted the free gift,				your emails, and one by one, your email open
and nothing you did in the email or in the				rate goes down.
free gift was enough to spur the subscriber

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