| How to Keep Your Open Rates High | | | | Another reason could be that, although they were |
| This is something that happens through a wide scope | | | | expecting your email, and they were online when you |
| of actions, and everything you do with your list will | | | | first email went out to them after they subscribed, they |
| impact your open rates. | | | | are rarely online, and when they do go online, they |
| One of the things you can do to keep your open rates | | | | have hundreds of emails to open, and yours is |
| high is to simply avoid things that cause the open rate | | | | generally going to get lost in the list of emails. |
| to go down. The idea with this is that when someone | | | | The bulk of those reasons are somewhat unavoidable |
| subscribes to your list, theoretically your open rate is | | | | by you. |
| 100%. (It may be less than that because a spam filter | | | | The next reason is something you can work on to |
| got your email, or the subscriber decided they didn't | | | | improve open rates after the first email. Perhaps they |
| really want your free gift after all). | | | | downloaded your free gift and it wasn't everything you |
| After one email, the open rate goes down. Why? | | | | promised it would be. Now they do not trust you. They |
| Either they just wanted the free gift, and nothing you | | | | stop opening your emails, and one by one, your email |
| did in the email or in the free gift was enough to spur | | | | open rate goes down. |
| the subscriber to continue to open your emails. | | | | |