| Copywriting Tips | | | | only going to read on and come closer to a |
| | | | buy decision, I'm going to take some of the |
| As your customers continue to have more and | | | | content, post it to my blog, forward your |
| more access to content due to the 2006 surge | | | | email to my colleagues and reference it in a |
| of consumer generated content, how do you | | | | whitepaper I'm writing giving you credit and |
| keep them interested in what you have to say? | | | | exposure for providing excellent insight. |
| Here are a few copywriting tips to keep your | | | | |
| customers reading further and ultimately | | | | Practice - Commit to putting a graph, a |
| making a buy decision. | | | | chart, a matrix, a quote, something extra in |
| | | | your next email that will add robustness to |
| | | | your content and prove to your readers that |
| | | | you are willing to go the extra mile. It's a |
| Practice - Send a test email of a template to | | | | time commitment, but it pays off in reader |
| yourself. Open it in your email application | | | | loyalty, your database will grow quicker as |
| (Outlook) and only look at it for 3 seconds. | | | | your thoughts are spread by your readers and |
| Then look away or minimize your application. | | | | it will help you establish credibility with |
| What do you remember? Are you excited to | | | | new readers. |
| read on? Do you know what to click? Do you | | | | |
| know what the main points are? Remember much | | | | Ask for Help - A good habit to get into once |
| of your content may be below the fold. In | | | | you have salved over putting together |
| your 3 second snapshot, before scrollin, were | | | | excellent email copy is to pass it off to |
| you able to understand that a buy decision | | | | someone else to have a look over. Give them |
| could be made? | | | | the complete product, built in your template |
| | | | with images and all. Don't just give to |
| Do the Research - OK, you've convinced me to | | | | anyone either, give to your design |
| read on and in fact I'm looking forward to | | | | advertising team to look over headlines and |
| learning what you have to say, but if the | | | | creative copy and give to someone that |
| body copy is fluffy and sales pitchy I'm | | | | understands moving people to buy decisions to |
| pitchin' the email. If it provides valuable, | | | | see if your email does just that. |
| unique, original, relevant content I'm not | | | | |