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Article #56: Copywriting Tips for Email Marketing

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Copywriting Tips decision, I'm going to take some of the
As your customers continue to have more content, post it to my blog, forward your
and more access to content due to the email to my colleagues and reference it
2006 surge of consumer generated content, in a whitepaper I'm writing giving you
how do you keep them interested in what credit and exposure for providing
you have to say? Here are a few excellent insight.
copywriting tips to keep your customers Practice - Commit to putting a graph, a
reading further and ultimately making a chart, a matrix, a quote, something extra
buy decision. in your next email that will add
robustness to your content and prove to
Practice - Send a test email of a your readers that you are willing to go
template to yourself. Open it in your the extra mile. It's a time commitment,
email application (Outlook) and only look but it pays off in reader loyalty, your
at it for 3 seconds. Then look away or database will grow quicker as your
minimize your application. What do you thoughts are spread by your readers and
remember? Are you excited to read on? it will help you establish credibility
Do you know what to click? Do you know with new readers.
what the main points are? Remember much Ask for Help - A good habit to get into
of your content may be below the fold. once you have salved over putting
In your 3 second snapshot, before together excellent email copy is to pass
scrollin, were you able to understand it off to someone else to have a look
that a buy decision could be made? over. Give them the complete product,
Do the Research - OK, you've convinced me built in your template with images and
to read on and in fact I'm looking all. Don't just give to anyone either,
forward to learning what you have to say, give to your design/advertising team to
but if the body copy is fluffy and sales look over headlines and creative copy and
pitchy I'm pitchin' the email. If it give to someone that understands moving
provides valuable, unique, original, people to buy decisions to see if your
relevant content I'm not only going to email does just that.
read on and come closer to a buy






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