Increase your income using e-mail marketing


Copywriting Tips for Email Marketing

Copywriting  Tipsonly going to read on and come closer to a
buy decision, I'm going to take some of the
As your customers continue to have more andcontent, post it to my blog, forward your
more access to content due to the 2006 surgeemail to my colleagues and reference it in a
of consumer generated content, how do youwhitepaper I'm writing giving you credit and
keep them interested in what you have to say?exposure  for  providing  excellent  insight.
Here are a few copywriting tips to keep your
customers reading further and ultimatelyPractice - Commit to putting a graph, a
making  a  buy  decision.chart, a matrix, a quote, something extra in
your next email that will add robustness to
your content and prove to your readers that
you are willing to go the extra mile. It's a
Practice - Send a test email of a template totime commitment, but it pays off in reader
yourself. Open it in your email applicationloyalty, your database will grow quicker as
(Outlook) and only look at it for 3 seconds.your thoughts are spread by your readers and
Then look away or minimize your application.it will help you establish credibility with
What do you remember? Are you excited tonew  readers.
read on? Do you know what to click? Do you
know what the main points are? Remember muchAsk for Help - A good habit to get into once
of your content may be below the fold. Inyou have salved over putting together
your 3 second snapshot, before scrollin, wereexcellent email copy is to pass it off to
you able to understand that a buy decisionsomeone else to have a look over. Give them
could  be  made?the complete product, built in your template
with images and all. Don't just give to
Do the Research - OK, you've convinced me toanyone either, give to your design
read on and in fact I'm looking forward toadvertising team to look over headlines and
learning what you have to say, but if thecreative copy and give to someone that
body copy is fluffy and sales pitchy I'munderstands moving people to buy decisions to
pitchin' the email. If it provides valuable,see if your email does just that.
unique, original, relevant content I'm not



1 A B C D 56 57 58 59 60 61 62 63 64 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108