| Copywriting Tips
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| | decision, I'm going to take some of the
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| As your customers continue to have more
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| | content, post it to my blog, forward your
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| and more access to content due to the
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| | email to my colleagues and reference it
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| 2006 surge of consumer generated content,
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| | in a whitepaper I'm writing giving you
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| how do you keep them interested in what
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| | credit and exposure for providing
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| you have to say? Here are a few
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| | excellent insight.
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| copywriting tips to keep your customers
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| | Practice - Commit to putting a graph, a
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| reading further and ultimately making a
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| | chart, a matrix, a quote, something extra
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| buy decision.
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| | in your next email that will add
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|
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| | robustness to your content and prove to
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| Practice - Send a test email of a
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| | your readers that you are willing to go
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| template to yourself. Open it in your
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| | the extra mile. It's a time commitment,
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| email application (Outlook) and only look
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| | but it pays off in reader loyalty, your
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| at it for 3 seconds. Then look away or
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| | database will grow quicker as your
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| minimize your application. What do you
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| | thoughts are spread by your readers and
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| remember? Are you excited to read on?
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| | it will help you establish credibility
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| Do you know what to click? Do you know
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| | with new readers.
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| what the main points are? Remember much
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| | Ask for Help - A good habit to get into
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| of your content may be below the fold.
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| | once you have salved over putting
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| In your 3 second snapshot, before
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| | together excellent email copy is to pass
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| scrollin, were you able to understand
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| | it off to someone else to have a look
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| that a buy decision could be made?
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| | over. Give them the complete product,
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| Do the Research - OK, you've convinced me
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| | built in your template with images and
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| to read on and in fact I'm looking
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| | all. Don't just give to anyone either,
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| forward to learning what you have to say,
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| | give to your design/advertising team to
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| but if the body copy is fluffy and sales
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| | look over headlines and creative copy and
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| pitchy I'm pitchin' the email. If it
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| | give to someone that understands moving
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| provides valuable, unique, original,
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| | people to buy decisions to see if your
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| relevant content I'm not only going to
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| | email does just that.
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| read on and come closer to a buy
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