| Copywriting Tips | | | | and come closer to a buy decision, I'm going to take |
| As your customers continue to have more and more | | | | some of the content, post it to my blog, forward your |
| access to content due to the 2006 surge of consumer | | | | email to my colleagues and reference it in a |
| generated content, how do you keep them interested | | | | whitepaper I'm writing giving you credit and exposure |
| in what you have to say? Here are a few copywriting | | | | for providing excellent insight. |
| tips to keep your customers reading further and | | | | Practice - Commit to putting a graph, a chart, a matrix, |
| ultimately making a buy decision. | | | | a quote, something extra in your next email that will |
| | | | add robustness to your content and prove to your |
| Practice - Send a test email of a template to yourself. | | | | readers that you are willing to go the extra mile. It's a |
| Open it in your email application (Outlook) and only look | | | | time commitment, but it pays off in reader loyalty, your |
| at it for 3 seconds. Then look away or minimize your | | | | database will grow quicker as your thoughts are |
| application. What do you remember? Are you excited | | | | spread by your readers and it will help you establish |
| to read on? Do you know what to click? Do you | | | | credibility with new readers. |
| know what the main points are? Remember much of | | | | Ask for Help - A good habit to get into once you have |
| your content may be below the fold. In your 3 second | | | | salved over putting together excellent email copy is to |
| snapshot, before scrollin, were you able to understand | | | | pass it off to someone else to have a look over. Give |
| that a buy decision could be made? | | | | them the complete product, built in your template with |
| Do the Research - OK, you've convinced me to read | | | | images and all. Don't just give to anyone either, give to |
| on and in fact I'm looking forward to learning what you | | | | your design/advertising team to look over headlines |
| have to say, but if the body copy is fluffy and sales | | | | and creative copy and give to someone that |
| pitchy I'm pitchin' the email. If it provides valuable, unique, | | | | understands moving people to buy decisions to see if |
| original, relevant content I'm not only going to read on | | | | your email does just that. |