| One of the mistakes most often made, is not looking | | | | your time could be the difference. or:Home |
| at your productor service announcement from the | | | | businessopportunity! Let's Talk. What can a grandiose |
| point of view of your customer. | | | | subject line cost you,we'll say another 10%. |
| Stand back and look at what you are offering, how | | | | 4. The cc: field filled with dozens of addresses or the |
| can you presentthat service or product in such a way | | | | To: fieldfor that matter. If you need to send the same |
| that it will appeal to you. Ifyou are offering a service, | | | | e-mail to more than 1recipient use the bcc: field. If your |
| why should someone buy it from you,rather than the | | | | mail program does not offer abcc: field GET ONE |
| other 1000 people offering that same service? | | | | THAT DOES! There are so many reasons for this |
| Sometimes it's a little tough to be objective when | | | | itwould take another entire article to address all of |
| looking at yourown ad copy. I look at ad copy | | | | them. But themain one in my opinion is you do not have |
| everyday and to be honest I'm reallyshocked at some | | | | the right to advertisethose addresses to the world. It is |
| of the things that I see. | | | | very bad netiquette. You looseanother 10% |
| I'll save space here by not repeating all of them. Rather | | | | 5. HTML other than url's. There are many, many people |
| I willlist a few ways to get your offer, be it | | | | out there thatdon't have the $10,000 set up that you |
| newspaper,direct mail or e-mail, thrown in the trash | | | | have, and their mail programs |
| immediately. There may be some things hereyou don't | | | | DO NOT translate HTML into anything but gibberish. If |
| want to hear or believe, but take my word for it | | | | you want yourmessage to be read, write and send it in |
| thethings I'm listing can make the difference in success | | | | plain text. The percentagehere is probably higher but |
| and failure. | | | | again we'll say 10%. |
| I will talk only about your initial contact advertising, | | | | 6. Sending e-mail the size of War and Peace. Here |
| follow upcontact takes a completely different tack. | | | | again there are anumber of reasons not to do this. |
| Listed here, notnecessarily in their order of importance, | | | | Besides the main one, there are alot of people out |
| but rather in the order inwhich they can get your | | | | there that are limited in the amount of spacetheir mail |
| message trashed are just a few of those | | | | server will allow. Mine (yes, I still maintain one ofthose |
| Mistakes. | | | | free addresses) for example is 2000k. When my |
| 1. Not addressing your offer to the recipient. (I know, | | | | inbox, savedmail and drafts exceeds that amount my |
| you can'ttake the time to address all that mail)I would | | | | mail STOPS. Not 1 day goes bythat I don't receive at |
| say at least 50% ofthe people receiving e-mail not | | | | least one 75 to 100k e-mail. 20 of those and |
| addressed specifically to them, willimmediately hit the | | | | I'm out of business. The other important reason, the |
| delete key. If your offer is so fantastic thatyou can | | | | recipient justwon't take the time to read a book in |
| loose 50% of your audience right out of the gate, by | | | | there e-mail. A message ofthat length needs to be on |
| allmeans send out mail with your self, both as the | | | | a web page. Opp's we lost another 10% |
| sender and therecipient. Or addressed to You get the | | | | Ok, let's examine what happens when we make all |
| idea. | | | | those mistakes insending out 1000 of our e-mail ad's. |
| You will also find this tactic addressed in the anti | | | | Right off the bat we loose 50%by not addressing our |
| spamlegislation. ( Note: This does not apply when | | | | offer to the recipient. That reduces ourmailing to 500. |
| sending mail to an optin list. ) | | | | We loose another 10% for our return address. |
| 2. Using a vulgar or unrealistic sender address, I'll leave | | | | Weredown to 400. 10% more for no subject, now |
| thevulgar to your imagination. As far as the or again | | | | were at 300. We decided toadvertise those |
| you get the idea. You willalso find this tactic addressed | | | | addresses our up-line sent us to the whole world |
| in the anti spam legislation. Forthe sake of ease (math | | | | andlost another 10%. Now were down to 200. Our |
| was never my long suit) let's say this tacticlooses you | | | | new e-mail program isreally neat and we put flowers |
| another 10%. | | | | and red, white, and blue stripes onour outgoing |
| 3. No Subject or a subject that causes an immediate | | | | messages, now were down to 100. We had such a |
| delete. Now whatcould be a subject that could cause | | | | greatstory to tell and we were just so excited about |
| that? Well, how about. EARN A | | | | all the neat stuffwe spent 2 whole hours writing down |
| MILLION DOLLARS WITH JUST 1 TIME | | | | every detail. You just lost yourlast 100 potential |
| INVESTMENT OF $20. 00 or anyvariation of that | | | | customers. |
| theme. Again you get the idea. Now you may well | | | | Granted, I have never received a single e-mail that |
| besaying to yourself, but that's what my program | | | | contained all ofthose mistakes, but it only takes 1 or 2 |
| offers. That'swonderful, but in order to get someone | | | | to significantly reduceyour response rate. You can't |
| interested in that program, adifferent approach is | | | | afford to let all your efforts andhard work go to waste |
| needed. Something like:Income Opportunity 5minutes of | | | | by making these easily correctable mistakes. |