| One of the mistakes most often made, is not | | | | adifferent approach is needed. Something |
| looking at your productor service | | | | like:Income Opportunity 5minutes of your time |
| announcement from the point of view of your | | | | could be the difference. or:Home |
| customer. | | | | businessopportunity! Let's Talk. What can a |
| | | | grandiose subject line cost you,we'll say |
| Stand back and look at what you are offering, | | | | another 10%. |
| how can you presentthat service or product in | | | | |
| such a way that it will appeal to you. Ifyou | | | | 4. The cc: field filled with dozens of |
| are offering a service, why should someone | | | | addresses or the To: fieldfor that matter. If |
| buy it from you,rather than the other 1000 | | | | you need to send the same e-mail to more than |
| people offering that same service? | | | | 1recipient use the bcc: field. If your mail |
| | | | program does not offer abcc: field GET ONE |
| Sometimes it's a little tough to be objective | | | | THAT DOES! There are so many reasons for this |
| when looking at yourown ad copy. I look at ad | | | | itwould take another entire article to |
| copy everyday and to be honest I'm | | | | address all of them. But themain one in my |
| reallyshocked at some of the things that I | | | | opinion is you do not have the right to |
| see. | | | | advertisethose addresses to the world. It is |
| | | | very bad netiquette. You looseanother 10% |
| I'll save space here by not repeating all of | | | | |
| them. Rather I willlist a few ways to get | | | | 5. HTML other than url's. There are many, |
| your offer, be it newspaper,direct mail or | | | | many people out there thatdon't have the |
| e-mail, thrown in the trash immediately. | | | | $10,000 set up that you have, and their mail |
| There may be some things hereyou don't want | | | | programs |
| to hear or believe, but take my word for it | | | | |
| thethings I'm listing can make the difference | | | | DO NOT translate HTML into anything but |
| in success and failure. | | | | gibberish. If you want yourmessage to be |
| | | | read, write and send it in plain text. The |
| I will talk only about your initial contact | | | | percentagehere is probably higher but again |
| advertising, follow upcontact takes a | | | | we'll say 10%. |
| completely different tack. Listed here, | | | | |
| notnecessarily in their order of importance, | | | | 6. Sending e-mail the size of War and Peace. |
| but rather in the order inwhich they can get | | | | Here again there are anumber of reasons not |
| your message trashed are just a few of those | | | | to do this. Besides the main one, there are |
| | | | alot of people out there that are limited in |
| Mistakes. | | | | the amount of spacetheir mail server will |
| | | | allow. Mine (yes, I still maintain one |
| 1. Not addressing your offer to the | | | | ofthose free addresses) for example is 2000k. |
| recipient. (I know, you can'ttake the time to | | | | When my inbox, savedmail and drafts exceeds |
| address all that mail)I would say at least | | | | that amount my mail STOPS. Not 1 day goes |
| 50% ofthe people receiving e-mail not | | | | bythat I don't receive at least one 75 to |
| addressed specifically to them, | | | | 100k e-mail. 20 of those and |
| willimmediately hit the delete key. If your | | | | |
| offer is so fantastic thatyou can loose 50% | | | | I'm out of business. The other important |
| of your audience right out of the gate, by | | | | reason, the recipient justwon't take the time |
| allmeans send out mail with your self, both | | | | to read a book in there e-mail. A message |
| as the sender and therecipient. Or addressed | | | | ofthat length needs to be on a web page. |
| to You get the idea. | | | | Opp's we lost another 10% |
| | | | |
| You will also find this tactic addressed in | | | | Ok, let's examine what happens when we make |
| the anti spamlegislation. ( Note: This does | | | | all those mistakes insending out 1000 of our |
| not apply when sending mail to an optin list. | | | | e-mail ad's. Right off the bat we loose 50%by |
| ) | | | | not addressing our offer to the recipient. |
| | | | That reduces ourmailing to 500. We loose |
| 2. Using a vulgar or unrealistic sender | | | | another 10% for our return address. Weredown |
| address, I'll leave thevulgar to your | | | | to 400. 10% more for no subject, now were at |
| imagination. As far as the or again you get | | | | 300. We decided toadvertise those addresses |
| the idea. You willalso find this tactic | | | | our up-line sent us to the whole world |
| addressed in the anti spam legislation. | | | | andlost another 10%. Now were down to 200. |
| Forthe sake of ease (math was never my long | | | | Our new e-mail program isreally neat and we |
| suit) let's say this tacticlooses you another | | | | put flowers and red, white, and blue stripes |
| 10%. | | | | onour outgoing messages, now were down to |
| | | | 100. We had such a greatstory to tell and we |
| 3. No Subject or a subject that causes an | | | | were just so excited about all the neat |
| immediate delete. Now whatcould be a subject | | | | stuffwe spent 2 whole hours writing down |
| that could cause that? Well, how about. EARN | | | | every detail. You just lost yourlast 100 |
| A | | | | potential customers. |
| | | | |
| MILLION DOLLARS WITH JUST 1 TIME INVESTMENT | | | | Granted, I have never received a single |
| OF $20. 00 or anyvariation of that theme. | | | | e-mail that contained all ofthose mistakes, |
| Again you get the idea. Now you may well | | | | but it only takes 1 or 2 to significantly |
| besaying to yourself, but that's what my | | | | reduceyour response rate. You can't afford to |
| program offers. That'swonderful, but in order | | | | let all your efforts andhard work go to waste |
| to get someone interested in that program, | | | | by making these easily correctable mistakes. |