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Article #217: Career Projections: Marketing Careers Are Becoming More Specialized

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In an age where the advertising and Internet -- everywhere you look you see
marketing field is becoming more advertising. Space or time for each of
specialized by the day, job security may these marketing mediums is sold in order
lie in possessing skills that transfer to generate revenue for the event,
well from one area of expertise to television station or website. If you
another. Because new technologies possess a marketing degree, you could
oftentimes lead to additional advertising have the right skills to offer
mediums, the once all-encompassing field organizations that are searching for
of general marketing is now being marketing sales representatives. In fact,
diversified into segments such as the U.S. Department of Labor website (
wireless marketing, online marketing, states, ?Some employers prefer applicants
customer relationship management, small with a college degree, particularly for
business marketing and more. sales positions that require meeting with
Students may choose to concentrate on clients. Courses in marketing ?
developing skills that may apply to communication, business, and advertising
practically every area in this industry. are helpful.?
By doing so, they could position Customer Service ? The marketing process
themselves as more valuable than another doesn?t end with advertising. Once
applicant who does not possess a variety customers are brought to a company, that
of skills. business will want to keep those clients
The Job Landscape for as long as possible. Those who hold
For those who hold advertising or marketing degrees and were trained in the
marketing degrees, a variety of areas of customer loyalty and customer
occupations are possible. From making relations may be of particular interest
sales presentations to developing to companies due to the fact that it
marketing strategies, you might use your costs far less to retain an existing
skills and talents to pursue a career at customer than to find new ones.
the in-house marketing department of an What Qualifications Are Needed?
international company or for a small, General qualifications may include
local ad agency. knowledge of advertising principles,
New Jersey college students can learn marketing communications, sales
about a variety of career paths in the presentations and others. These will
field of marketing. Let's look at three depend on the type of organization you
marketing-type jobs that are currently in work for and where that organization is
demand. located. A small ad agency in North
Marketing Administrative Assistant ? Dakota may have an entirely different set
Graduates that hold a marketing degree of requirements than a company in New
may find themselves pursuing career Jersey. College degrees can often help
opportunities that involve lending set you ahead of the pack especially with
assistance to marketing managers, sales the competition being so fierce.
representatives or others. By With such a diverse array of jobs, there
coordinating schedules, compiling and is little wonder that marketing is such a
distributing information, creating popular career path. Take time to
reports and more, you might find yourself research the various occupations that
filling a very important position within fall under the general marketing umbrella
a marketing organization. and you may discover an exciting
Marketing Sales ? Sporting events, cell opportunity you didn?t expect.
phones, television, radio, newspaper, the






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