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Career Projections: Marketing Careers Are Becoming More Specialized

In an age where the advertising and marketingInternet -- everywhere you look you see
field is becoming more specialized by theadvertising. Space or time for each of these
day, job security may lie in possessingmarketing mediums is sold in order to
skills that transfer well from one area ofgenerate revenue for the event, television
expertise to another. Because newstation or website. If you possess a
technologies oftentimes lead to additionalmarketing degree, you could have the right
advertising mediums, the onceskills to offer organizations that are
all-encompassing field of general marketingsearching for marketing sales
is now being diversified into segments suchrepresentatives. In fact, the U.S. Department
as wireless marketing, online marketing,of Labor website ( states, ?Some employers
customer relationship management, smallprefer applicants with a college degree,
business  marketing  and  more.particularly for sales positions that require
meeting with clients. Courses in marketing ?
Students may choose to concentrate oncommunication, business, and advertising are
developing skills that may apply tohelpful.?
practically every area in this industry. By
doing so, they could position themselves asCustomer Service ? The marketing process
more valuable than another applicant who doesdoesn?t end with advertising. Once customers
not  possess  a  variety  of  skills.are brought to a company, that business will
want to keep those clients for as long as
The  Job  Landscapepossible. Those who hold marketing degrees
and were trained in the areas of customer
For those who hold advertising or marketingloyalty and customer relations may be of
degrees, a variety of occupations areparticular interest to companies due to the
possible. From making sales presentations tofact that it costs far less to retain an
developing marketing strategies, you mightexisting  customer  than  to  find  new ones.
use your skills and talents to pursue a
career at the in-house marketing departmentWhat  Qualifications  Are  Needed?
of an international company or for a small,
local  ad  agency.General qualifications may include knowledge
of advertising principles, marketing
New Jersey college students can learn about acommunications, sales presentations and
variety of career paths in the field ofothers. These will depend on the type of
marketing. Let's look at three marketing-typeorganization you work for and where that
jobs  that  are  currently  in  demand.organization is located. A small ad agency in
North Dakota may have an entirely different
Marketing Administrative Assistant ?set of requirements than a company in New
Graduates that hold a marketing degree mayJersey. College degrees can often help set
find themselves pursuing career opportunitiesyou ahead of the pack especially with the
that involve lending assistance to marketingcompetition  being  so  fierce.
managers, sales representatives or others. By
coordinating schedules, compiling andWith such a diverse array of jobs, there is
distributing information, creating reportslittle wonder that marketing is such a
and more, you might find yourself filling apopular career path. Take time to research
very important position within a marketingthe various occupations that fall under the
organization.general marketing umbrella and you may
discover an exciting opportunity you didn?t
Marketing Sales ? Sporting events, cellexpect.
phones, television, radio, newspaper, the



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