| In an age where the advertising and marketing | | | | Internet -- everywhere you look you see |
| field is becoming more specialized by the | | | | advertising. Space or time for each of these |
| day, job security may lie in possessing | | | | marketing mediums is sold in order to |
| skills that transfer well from one area of | | | | generate revenue for the event, television |
| expertise to another. Because new | | | | station or website. If you possess a |
| technologies oftentimes lead to additional | | | | marketing degree, you could have the right |
| advertising mediums, the once | | | | skills to offer organizations that are |
| all-encompassing field of general marketing | | | | searching for marketing sales |
| is now being diversified into segments such | | | | representatives. In fact, the U.S. Department |
| as wireless marketing, online marketing, | | | | of Labor website ( states, ?Some employers |
| customer relationship management, small | | | | prefer applicants with a college degree, |
| business marketing and more. | | | | particularly for sales positions that require |
| | | | meeting with clients. Courses in marketing ? |
| Students may choose to concentrate on | | | | communication, business, and advertising are |
| developing skills that may apply to | | | | helpful.? |
| practically every area in this industry. By | | | | |
| doing so, they could position themselves as | | | | Customer Service ? The marketing process |
| more valuable than another applicant who does | | | | doesn?t end with advertising. Once customers |
| not possess a variety of skills. | | | | are brought to a company, that business will |
| | | | want to keep those clients for as long as |
| The Job Landscape | | | | possible. Those who hold marketing degrees |
| | | | and were trained in the areas of customer |
| For those who hold advertising or marketing | | | | loyalty and customer relations may be of |
| degrees, a variety of occupations are | | | | particular interest to companies due to the |
| possible. From making sales presentations to | | | | fact that it costs far less to retain an |
| developing marketing strategies, you might | | | | existing customer than to find new ones. |
| use your skills and talents to pursue a | | | | |
| career at the in-house marketing department | | | | What Qualifications Are Needed? |
| of an international company or for a small, | | | | |
| local ad agency. | | | | General qualifications may include knowledge |
| | | | of advertising principles, marketing |
| New Jersey college students can learn about a | | | | communications, sales presentations and |
| variety of career paths in the field of | | | | others. These will depend on the type of |
| marketing. Let's look at three marketing-type | | | | organization you work for and where that |
| jobs that are currently in demand. | | | | organization is located. A small ad agency in |
| | | | North Dakota may have an entirely different |
| Marketing Administrative Assistant ? | | | | set of requirements than a company in New |
| Graduates that hold a marketing degree may | | | | Jersey. College degrees can often help set |
| find themselves pursuing career opportunities | | | | you ahead of the pack especially with the |
| that involve lending assistance to marketing | | | | competition being so fierce. |
| managers, sales representatives or others. By | | | | |
| coordinating schedules, compiling and | | | | With such a diverse array of jobs, there is |
| distributing information, creating reports | | | | little wonder that marketing is such a |
| and more, you might find yourself filling a | | | | popular career path. Take time to research |
| very important position within a marketing | | | | the various occupations that fall under the |
| organization. | | | | general marketing umbrella and you may |
| | | | discover an exciting opportunity you didn?t |
| Marketing Sales ? Sporting events, cell | | | | expect. |
| phones, television, radio, newspaper, the | | | | |