| In an age where the advertising and marketing field is | | | | you look you see advertising. Space or time for each |
| becoming more specialized by the day, job security | | | | of these marketing mediums is sold in order to |
| may lie in possessing skills that transfer well from one | | | | generate revenue for the event, television station or |
| area of expertise to another. Because new | | | | website. If you possess a marketing degree, you could |
| technologies oftentimes lead to additional advertising | | | | have the right skills to offer organizations that are |
| mediums, the once all-encompassing field of general | | | | searching for marketing sales representatives. In fact, |
| marketing is now being diversified into segments such | | | | the U.S. Department of Labor website ( states, ?Some |
| as wireless marketing, online marketing, customer | | | | employers prefer applicants with a college degree, |
| relationship management, small business marketing and | | | | particularly for sales positions that require meeting with |
| more. | | | | clients. Courses in marketing ? communication, |
| Students may choose to concentrate on developing | | | | business, and advertising are helpful.? |
| skills that may apply to practically every area in this | | | | Customer Service ? The marketing process doesn?t |
| industry. By doing so, they could position themselves as | | | | end with advertising. Once customers are brought to a |
| more valuable than another applicant who does not | | | | company, that business will want to keep those clients |
| possess a variety of skills. | | | | for as long as possible. Those who hold marketing |
| The Job Landscape | | | | degrees and were trained in the areas of customer |
| For those who hold advertising or marketing degrees, | | | | loyalty and customer relations may be of particular |
| a variety of occupations are possible. From making | | | | interest to companies due to the fact that it costs far |
| sales presentations to developing marketing strategies, | | | | less to retain an existing customer than to find new |
| you might use your skills and talents to pursue a | | | | ones. |
| career at the in-house marketing department of an | | | | What Qualifications Are Needed? |
| international company or for a small, local ad agency. | | | | General qualifications may include knowledge of |
| New Jersey college students can learn about a variety | | | | advertising principles, marketing communications, sales |
| of career paths in the field of marketing. Let's look at | | | | presentations and others. These will depend on the |
| three marketing-type jobs that are currently in demand. | | | | type of organization you work for and where that |
| Marketing Administrative Assistant ? Graduates that | | | | organization is located. A small ad agency in North |
| hold a marketing degree may find themselves pursuing | | | | Dakota may have an entirely different set of |
| career opportunities that involve lending assistance to | | | | requirements than a company in New Jersey. College |
| marketing managers, sales representatives or others. | | | | degrees can often help set you ahead of the pack |
| By coordinating schedules, compiling and distributing | | | | especially with the competition being so fierce. |
| information, creating reports and more, you might find | | | | With such a diverse array of jobs, there is little wonder |
| yourself filling a very important position within a | | | | that marketing is such a popular career path. Take |
| marketing organization. | | | | time to research the various occupations that fall under |
| Marketing Sales ? Sporting events, cell phones, | | | | the general marketing umbrella and you may discover |
| television, radio, newspaper, the Internet -- everywhere | | | | an exciting opportunity you didn?t expect. |