| If you have not started to develop a list of | | | | You can use some type of free item or |
| emails to market to, then you are losing out. | | | | giveaway to invite your guest to sign up. For |
| Email is affordable and an inexpensive | | | | example, you could give a free E-book, |
| method to growing your contact base. What | | | | discount, how to information, trial offer |
| about buying a list? Find out what we have to | | | | etc... to someone that as a reward for |
| say about buying a list. | | | | responding. |
| | | | |
| Email marketing is a very effective way to | | | | 2. Newsletter - If you already have an |
| grow your business and send out a company | | | | existing product and website, you should be |
| newsletter or updates. Sending e-mail is less | | | | using some type of newsletter signup on every |
| expensive than most other forms of contact. | | | | page on your site. The key goal here, is to |
| E-mail marketing has demonstrated to be | | | | make it very visible and easy to signup. Look |
| flourishing for those that do it correctly. | | | | at this as long term project. It takes time |
| | | | to build a list and it also depends on how |
| Now that you have decided to do email | | | | many visitors you have to your website. Get |
| marketing, just how do you go about getting | | | | started now on this and over time, you will |
| your e-mail list. Do you grow or build your | | | | build a large list. |
| list or should you go out and buy a list. | | | | |
| | | | 3. Discounts and Coupons - Offer a coupon or |
| The quick and easy thing to do, would be just | | | | some type of price discount for those that |
| to go out and buy a list and have an instant | | | | signup on your existing website. Develop a |
| list of e-mails all ready to go. Sounds easy, | | | | special list of customers that want to know |
| but I would avoid this method. There are | | | | when the next discount or new product is |
| plenty of people ready and willing to sell | | | | available. |
| you a list of e-mails. These folks that sell | | | | |
| e-mail list, will tell you that you are the | | | | 4. Business Cards - Hand out business cards |
| only person that is getting this e-mail and | | | | to everyone you meet. Let them know about |
| it is guaranteed to be opt-in or even double | | | | your website. Promote yourself in your daily |
| opt-in. Don't believe it. Good list are hard | | | | life. We sometimes think that you have to |
| to get and unless you know for certain the | | | | make all your contacts on the internet, but |
| person responding is expecting an e-mail from | | | | why not use what you are doing on a daily |
| you, don't buy it. | | | | basis to build contacts. Place a note on your |
| | | | card that they can sign up for more |
| I hope I have made the first method clear, | | | | information and if they mention a special |
| don't buy a list. Now there can be other | | | | word, they can get a discount. |
| methods to using an existing list, such as | | | | |
| renting a list. The main thing to understand | | | | Once you get the list built or at least in |
| here, you never get to see the email, the | | | | the process of building, you are going to |
| list owner is sending an email for you. You | | | | want to have a specialized e-mail marketing |
| basicly pay a rental fee for using the list. | | | | software to make all this happen. Do not be |
| The owner will send your information out for | | | | sending e-mails from your Outlook Express or |
| a fee on your behalf. | | | | personal e-mail system. |
| | | | |
| How to Build your own list? | | | | Here is a list of the best e-mail marketing |
| | | | software programs. |
| There are many proven methods to building | | | | |
| your own list. It does take work and patience | | | | 1. Atomic Mail Sender |
| in this process. | | | | |
| | | | 2. GroupMail |
| 1. PPC - Paid search advertising is a method | | | | |
| where you place an online ad in Google, MSN | | | | 3. MaxBulk Mailer |
| or Yahoo for example. As people click your | | | | |
| ad, they can sign up to receive more | | | | 4. |
| information. This can be an expensive method. | | | | |