| If you have not started to develop a list of emails to | | | | method. You can use some type of free item or |
| market to, then you are losing out. Email is affordable | | | | giveaway to invite your guest to sign up. For example, |
| and an inexpensive method to growing your contact | | | | you could give a free E-book, discount, how to |
| base. What about buying a list? Find out what we | | | | information, trial offer etc... to someone that as a |
| have to say about buying a list. | | | | reward for responding. |
| Email marketing is a very effective way to grow your | | | | 2. Newsletter - If you already have an existing product |
| business and send out a company newsletter or | | | | and website, you should be using some type of |
| updates. Sending e-mail is less expensive than most | | | | newsletter signup on every page on your site. The key |
| other forms of contact. E-mail marketing has | | | | goal here, is to make it very visible and easy to signup. |
| demonstrated to be flourishing for those that do it | | | | Look at this as long term project. It takes time to build |
| correctly. | | | | a list and it also depends on how many visitors you |
| Now that you have decided to do email marketing, just | | | | have to your website. Get started now on this and |
| how do you go about getting your e-mail list. Do you | | | | over time, you will build a large list. |
| grow or build your list or should you go out and buy a | | | | 3. Discounts and Coupons - Offer a coupon or some |
| list. | | | | type of price discount for those that signup on your |
| The quick and easy thing to do, would be just to go | | | | existing website. Develop a special list of customers |
| out and buy a list and have an instant list of e-mails all | | | | that want to know when the next discount or new |
| ready to go. Sounds easy, but I would avoid this | | | | product is available. |
| method. There are plenty of people ready and willing | | | | 4. Business Cards - Hand out business cards to |
| to sell you a list of e-mails. These folks that sell e-mail | | | | everyone you meet. Let them know about your |
| list, will tell you that you are the only person that is | | | | website. Promote yourself in your daily life. We |
| getting this e-mail and it is guaranteed to be opt-in or | | | | sometimes think that you have to make all your |
| even double opt-in. Don't believe it. Good list are hard | | | | contacts on the internet, but why not use what you |
| to get and unless you know for certain the person | | | | are doing on a daily basis to build contacts. Place a |
| responding is expecting an e-mail from you, don't buy it. | | | | note on your card that they can sign up for more |
| I hope I have made the first method clear, don't buy a | | | | information and if they mention a special word, they |
| list. Now there can be other methods to using an | | | | can get a discount. |
| existing list, such as renting a list. The main thing to | | | | Once you get the list built or at least in the process of |
| understand here, you never get to see the email, the | | | | building, you are going to want to have a specialized |
| list owner is sending an email for you. You basicly pay | | | | e-mail marketing software to make all this happen. Do |
| a rental fee for using the list. The owner will send your | | | | not be sending e-mails from your Outlook Express or |
| information out for a fee on your behalf. | | | | personal e-mail system. |
| How to Build your own list? | | | | Here is a list of the best e-mail marketing software |
| There are many proven methods to building your own | | | | programs. |
| list. It does take work and patience in this process. | | | | 1. Atomic Mail Sender |
| 1. PPC - Paid search advertising is a method where | | | | 2. GroupMail |
| you place an online ad in Google, MSN or Yahoo for | | | | 3. MaxBulk Mailer |
| example. As people click your ad, they can sign up to | | | | 4. |
| receive more information. This can be an expensive | | | | |