| Promoting a web site is no real easy task
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| | other sources. Contact web sites that are
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| for anyone, including the Internet
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| | related to yours and ask if they'll
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| promotion experts. It's even harder for
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| | exchange links.
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| those of you with little or no experience
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| | Award Programs - Although this can be a
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| with web site promotion. In an effort to
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| | waste of time if you bother with all
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| help those of you that need help in this
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| | those web sites (Most won't send any
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| area I have wrote this article or guide
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| | traffic) that offer awards, but if you
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| (Call it whatever you like!). Although
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| | pick the right ones and have a web site
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| this is by no means a complete guide,
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| | that offers something useful, this could
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| this will show you the basics of
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| | send you great deal of traffic for many
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| promoting a web site.
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| | years to come. Most of these award
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| Search engine optimization - When a
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| | programs will link back to your web site
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| Internet user searches for something that
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| | if you are one of the award winners.
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| is somehow related to your web site, you
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| | Paid Advertisement - Of course, you can
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| want your web site to come up as near to
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| | pay another web site to display your
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| the top of the search results in the
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| | advertisement. The cost depends on a
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| search engines as possible, right? Of
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| | number of things, such as amount of
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| course, you do. But how do you get to the
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| | traffic they get and where your
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| top of the search results? Well, it's
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| | advertisement is placed at. PPC (Pay per
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| easier said then done, but can be done if
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| | click) search engines such as Google
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| you follow the few simple tips below.
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| | AdWords and Yahoo! Overture is an another
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| You need to take a close look at your
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| | posable option. You only pay when someone
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| site and decide which search terms people
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| | clicks on your ad and often the traffic
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| will use to find it. Example, your site
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| | they send is highly targeted. This may be
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| is about dogs, you'll want to come up
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| | the best option out there right now.
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| under keywords such as dog information,
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| | Offline Marketing - Most people don't
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| dog facts, etc. You need to pick your
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| | even look into this and many think it's a
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| most important keyword and try to get a
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| | waste of time, but they are very wrong.
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| keyword density between 5 and 15%, this
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| | Use word of mouth by telling your friends
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| depends on which search engine you are
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| | and colleagues about your site, you can
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| targeting though. Important keywords
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| | hand out cards and flyers to generate
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| should also appear in bold and be one of
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| | good word of mouth. Take your flyers and
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| the first words on the web page
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| | put them up at local stores, collages and
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| The most important thing is to get is
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| | Laundromats, but make sure they are OK
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| backlinks. But not just from any web
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| | with you adding your flyer first though.
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| site, but from ones that are related to
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| | Look into placing an ad in the local
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| yours and those that look clean, or
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| | newspaper, this is often cheap, so you
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| otherwise the ones that don't use Spam
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| | can't lose much money here, but then
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| techniques. You also want the backlinks
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| | again you may not be able to lose much.
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| you get to look like they are natural to
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| | Although Radio has died out because of
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| the search engines, so one-way links are
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| | CDs, Internet and paid radio, it's still
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| best and increase your backlinks slowly
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| | one of the best places to advertise
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| and not get them all at once. Your anchor
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| | offline because it's cheap and can reach
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| text should vary, using the same one too
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| | a number of people. You may have to look
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| many times won't look natural to the
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| | into AM radio depending on your web
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| search engines.
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| | site's subject.
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| The web site's structure will decide how
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| | Don't even try it! - Of course, no
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| the spiders read your web site. You want
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| | promotion guide would be complete without
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| there to be more text content then HTML
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| | pointing out things you shouldn't use to
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| content. Stay away from using Java or
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| | promote your web site. Do not send email
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| Flash heavily on your web site, the less
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| | Spam, unsolicited e-mail is not
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| you use on the site the better. Spiders
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| | acceptable, it's likely the most hated
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| (Also known as robots) cannot read Java
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| | part of the web. Spamming will make more
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| or Flash. You should avoid programs such
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| | people hate your web site than like it,
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| as FrontPage or Dreamweaver, they often
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| | thereby making you lose could have been
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| add coding errors.
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| | customers.
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| After that you may want to submit your
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| | Don't try to Spam the search engine, most
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| web site to the search engines, this
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| | web sites get caught right away, while
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| isn't important if you get links from web
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| | some may not get caught right away, they
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| sites that already appear in the search
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| | will get caught sometime down the road.
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| engines and by submitting will not help
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| | Remember that the search engines are
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| your ranking or speed up the time it
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| | always changing the ways they ranks web
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| takes for your web site appear in the
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| | sites and are getting smarter (Although
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| search results. Some suggest that
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| | at times that seems hard to believe), so
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| submitting to the search engines instead
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| | you will get caught if you try to Spam
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| of letting them find you can hurt your
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| | them.
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| ranking, but this is highly unlikely.
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| | Don't open your web site to the pubic
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| Links - As you now know getting links can
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| | before you have tested (Links, coding
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| help you in the search engines, but they
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| | errors, etc.) it completely and know it's
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| can also bring in tons of traffic and not
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| | working correctly. Make sure every
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| just any traffic, but some of the best
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| | section of the web site is completed.
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| traffic you can get. You should submit to
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| | Most Internet users will never return to
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| directories such as Yahoo! and the ODP
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| | a web site where they find a section of a
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| (Open Directory Project). Even better,
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| | web site that isn't completed or see an
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| try topic related directories, they send
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| | under construction sign.
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| VERY targeted traffic compared to most
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