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Article #71: Beginner's Guide To Site Promotion

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Promoting a web site is no real easy task other sources. Contact web sites that are
for anyone, including the Internet related to yours and ask if they'll
promotion experts. It's even harder for exchange links.
those of you with little or no experience Award Programs - Although this can be a
with web site promotion. In an effort to waste of time if you bother with all
help those of you that need help in this those web sites (Most won't send any
area I have wrote this article or guide traffic) that offer awards, but if you
(Call it whatever you like!). Although pick the right ones and have a web site
this is by no means a complete guide, that offers something useful, this could
this will show you the basics of send you great deal of traffic for many
promoting a web site. years to come. Most of these award
Search engine optimization - When a programs will link back to your web site
Internet user searches for something that if you are one of the award winners.
is somehow related to your web site, you Paid Advertisement - Of course, you can
want your web site to come up as near to pay another web site to display your
the top of the search results in the advertisement. The cost depends on a
search engines as possible, right? Of number of things, such as amount of
course, you do. But how do you get to the traffic they get and where your
top of the search results? Well, it's advertisement is placed at. PPC (Pay per
easier said then done, but can be done if click) search engines such as Google
you follow the few simple tips below. AdWords and Yahoo! Overture is an another
You need to take a close look at your posable option. You only pay when someone
site and decide which search terms people clicks on your ad and often the traffic
will use to find it. Example, your site they send is highly targeted. This may be
is about dogs, you'll want to come up the best option out there right now.
under keywords such as dog information, Offline Marketing - Most people don't
dog facts, etc. You need to pick your even look into this and many think it's a
most important keyword and try to get a waste of time, but they are very wrong.
keyword density between 5 and 15%, this Use word of mouth by telling your friends
depends on which search engine you are and colleagues about your site, you can
targeting though. Important keywords hand out cards and flyers to generate
should also appear in bold and be one of good word of mouth. Take your flyers and
the first words on the web page put them up at local stores, collages and
The most important thing is to get is Laundromats, but make sure they are OK
backlinks. But not just from any web with you adding your flyer first though.
site, but from ones that are related to Look into placing an ad in the local
yours and those that look clean, or newspaper, this is often cheap, so you
otherwise the ones that don't use Spam can't lose much money here, but then
techniques. You also want the backlinks again you may not be able to lose much.
you get to look like they are natural to Although Radio has died out because of
the search engines, so one-way links are CDs, Internet and paid radio, it's still
best and increase your backlinks slowly one of the best places to advertise
and not get them all at once. Your anchor offline because it's cheap and can reach
text should vary, using the same one too a number of people. You may have to look
many times won't look natural to the into AM radio depending on your web
search engines. site's subject.
The web site's structure will decide how Don't even try it! - Of course, no
the spiders read your web site. You want promotion guide would be complete without
there to be more text content then HTML pointing out things you shouldn't use to
content. Stay away from using Java or promote your web site. Do not send email
Flash heavily on your web site, the less Spam, unsolicited e-mail is not
you use on the site the better. Spiders acceptable, it's likely the most hated
(Also known as robots) cannot read Java part of the web. Spamming will make more
or Flash. You should avoid programs such people hate your web site than like it,
as FrontPage or Dreamweaver, they often thereby making you lose could have been
add coding errors. customers.
After that you may want to submit your Don't try to Spam the search engine, most
web site to the search engines, this web sites get caught right away, while
isn't important if you get links from web some may not get caught right away, they
sites that already appear in the search will get caught sometime down the road.
engines and by submitting will not help Remember that the search engines are
your ranking or speed up the time it always changing the ways they ranks web
takes for your web site appear in the sites and are getting smarter (Although
search results. Some suggest that at times that seems hard to believe), so
submitting to the search engines instead you will get caught if you try to Spam
of letting them find you can hurt your them.
ranking, but this is highly unlikely. Don't open your web site to the pubic
Links - As you now know getting links can before you have tested (Links, coding
help you in the search engines, but they errors, etc.) it completely and know it's
can also bring in tons of traffic and not working correctly. Make sure every
just any traffic, but some of the best section of the web site is completed.
traffic you can get. You should submit to Most Internet users will never return to
directories such as Yahoo! and the ODP a web site where they find a section of a
(Open Directory Project). Even better, web site that isn't completed or see an
try topic related directories, they send under construction sign.
VERY targeted traffic compared to most






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