| Opt-in e-mail marketing is a great way to truly target | | | | for. They will also receive an e-mail confirming their |
| your market audience. It has one of the lowest costs | | | | membership but they have to actually have to click on |
| compared to traditional direct marketing methods, since | | | | a link confirming that they want to join. If the link is not |
| you eliminate the expense of printing, postage and so | | | | clicked on then the membership will not be granted. In |
| on. It can produce the highest form of response than | | | | my option this is your best option since the person |
| any other form of internet advertising. | | | | basically has to confirm membership.opt-out: this is |
| Since you can truly target your core audience the likely | | | | where a member goes via a registration process and |
| hood that your message will get across to the right | | | | selections are already pre-selected. So the member |
| audience with the smallest effort, this alone should be | | | | has to actually opt-out from receiving e-mails on a |
| a motivating factor in starting an e-mail campaign. | | | | particular subject or offer. |
| Since e-mail marketing is so fast you can develop time | | | | Marketing Methods |
| sensitive offers very quickly. You certainly will build | | | | If you want to continue an existing relationship with |
| traffic to your sites as customers receive more | | | | your customers I would create a newsletter. This is a |
| e-mails from you, and since you can target them so | | | | great way of reminding your customers of your |
| precisely you will develop your niche market very | | | | website and services. it's also a great way to |
| quickly. | | | | introduce new services and special offers. Make your |
| One of the strongest factors about opt-in marketing is | | | | offers time sensitive and you will see people taking |
| that the information that you are sending is information | | | | advantage of your offer left and right. |
| that they requested to receive. Also your messages | | | | If you want to target new customers you should take |
| can easily be forwarded to anyone that the receiver | | | | advantage of using an opt-in list. Do some research by |
| thinks may be interested in the message, which means | | | | doing a search on your favorite search engine such as |
| free marketing to your website and products. | | | | you will find tons of companies just shop and compare |
| Types of e-mail marketing listopt-in: this is where a | | | | before you commit to anyone company. |
| person registers and is asked to make selections on | | | | If you don't want to start a newsletter, try sponsoring |
| subjects that they are interested in receiving e-mails | | | | one it's a great way to let your prospects know about |
| for. No confirmation e-mails are sent.confirm opt-in: this | | | | you and your services. This is also a good option |
| is where a person registers and is asked to make | | | | because you should sponsor newsletters that your |
| selections on subjects that they are interested in | | | | target market might be reading. |
| receiving e-mails for. They will also receive an e-mail | | | | Take advantage of all the free resources available to |
| confirming their membership.double opt-in: this is where | | | | you on e-mail marketing, and you will continue to grow |
| a person registers and is asked to make selections on | | | | your business using one of the best marketing tools |
| subjects that they are interested in receiving e-mails | | | | available. |