| Opt-in e-mail marketing is a great way to | | | | interested in receiving e-mails for. They |
| truly target your market audience. It has one | | | | will also receive an e-mail confirming their |
| of the lowest costs compared to traditional | | | | membership but they have to actually have to |
| direct marketing methods, since you eliminate | | | | click on a link confirming that they want to |
| the expense of printing, postage and so on. | | | | join. If the link is not clicked on then the |
| It can produce the highest form of response | | | | membership will not be granted. In my option |
| than any other form of internet advertising. | | | | this is your best option since the person |
| | | | basically has to confirm membership.opt-out: |
| Since you can truly target your core audience | | | | this is where a member goes via a |
| the likely hood that your message will get | | | | registration process and selections are |
| across to the right audience with the | | | | already pre-selected. So the member has to |
| smallest effort, this alone should be a | | | | actually opt-out from receiving e-mails on a |
| motivating factor in starting an e-mail | | | | particular subject or offer. |
| campaign. | | | | |
| | | | Marketing Methods |
| Since e-mail marketing is so fast you can | | | | |
| develop time sensitive offers very quickly. | | | | If you want to continue an existing |
| You certainly will build traffic to your | | | | relationship with your customers I would |
| sites as customers receive more e-mails from | | | | create a newsletter. This is a great way of |
| you, and since you can target them so | | | | reminding your customers of your website and |
| precisely you will develop your niche market | | | | services. it's also a great way to introduce |
| very quickly. | | | | new services and special offers. Make your |
| | | | offers time sensitive and you will see people |
| One of the strongest factors about opt-in | | | | taking advantage of your offer left and |
| marketing is that the information that you | | | | right. |
| are sending is information that they | | | | |
| requested to receive. Also your messages can | | | | If you want to target new customers you |
| easily be forwarded to anyone that the | | | | should take advantage of using an opt-in |
| receiver thinks may be interested in the | | | | list. Do some research by doing a search on |
| message, which means free marketing to your | | | | your favorite search engine such as you will |
| website and products. | | | | find tons of companies just shop and compare |
| | | | before you commit to anyone company. |
| Types of e-mail marketing listopt-in: this is | | | | |
| where a person registers and is asked to make | | | | If you don't want to start a newsletter, try |
| selections on subjects that they are | | | | sponsoring one it's a great way to let your |
| interested in receiving e-mails for. No | | | | prospects know about you and your services. |
| confirmation e-mails are sent.confirm opt-in: | | | | This is also a good option because you should |
| this is where a person registers and is asked | | | | sponsor newsletters that your target market |
| to make selections on subjects that they are | | | | might be reading. |
| interested in receiving e-mails for. They | | | | |
| will also receive an e-mail confirming their | | | | Take advantage of all the free resources |
| membership.double opt-in: this is where a | | | | available to you on e-mail marketing, and you |
| person registers and is asked to make | | | | will continue to grow your business using one |
| selections on subjects that they are | | | | of the best marketing tools available. |