| Congratulations on your new business. You finally took | | | | business survival. You business card in |
| a courageous step and decided to venture out and try | | | | today�s fierce business world has to do |
| to really live the American dream. While, your spending | | | | more the just say this is my contact information. With |
| a ton of money on equipment, your store etc. ; | | | | expensive cost of advertising, and every dollar limited |
| It�s essential you don�t forget about | | | | it�s essential you start right with your |
| your marketing. Your marketing begins with your | | | | business card. This is the trap. With advertising |
| business card. Your business card is your first | | | | expensive a small owners say�s, � |
| impression. | | | | hey let me spend money on ads, and I�ll just |
| Often times I see too many business owners make a | | | | print cheap cards� The problem is the ads |
| fatal first mistake, which is to go cheap on their | | | | don�t pull the results you want, because you |
| business cards. I see they try and print them on their | | | | didn�t portray the right message, to the right |
| home computer, or they get the cheapest cards | | | | audience and your dollars are wasted. Typically $500 |
| possible with another companies advertising on them | | | | or more you lost. Then what happens is you say I |
| saying business cards are free at such and such. | | | | need to do more so you spend another $500 with the |
| While, it may seem like a savings initially, it may be | | | | same ad company, just to loose again. |
| losing you thousands, and potentially even lead to your | | | | Why you should use a marketing guru, versus a printer |
| demise. However, you�re reading this article | | | | or just a graphic designer. A printers core business is |
| and you have the ability to prevent that fatal mistake | | | | to print, do more volume, a graphic designer is too |
| many failed entrepreneurs have made. | | | | design and take orders, and a marketing guru wants to |
| Why You Should Hire a Marketing Guru to create | | | | market to maximize your profit potential. A marketing |
| Your Business Card and Not a traditional printer or | | | | guru simply does more and is much more valuable to |
| graphic designer, because you want success. Your | | | | your business because of the level of service that is |
| business will either be viewed by default or by the | | | | provided. Make sure your business starts right and hire |
| perception you create with your business card. A | | | | a marketing guru to create your business card. Wishing |
| marketing guru wants to first understand your business | | | | You and Your Family all the Best! |
| and your business objective. Second he or she will | | | | John DiDomenico, a marketing guru, is dedicated to the |
| create it, based upon your objective. What this allows | | | | small business owners success. He works both locally |
| is to strategically position your small business against | | | | and globally with clients across the world on creating a |
| the competition making you stand out to help sustain | | | | business card that strategically sells them better. |