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Opt-in email marketing is quickly becoming one of the most
popular forms of advertising on the Internet. There are many
reasons for the explosion in opt-in marketing:
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| Direct Marketing Comparison |
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Avg. Response Rate |
Avg. Cost per mailing |
| Banner Ads |
0.5-1% |
n/a |
| Direct Mail |
1-2% |
$1.00 |
| Opt-In E-Mail |
10-15% |
$.10-.20 |
| Sources: Jupiter Communications, Forrester Research, GartnerGroup |
Permission: Unlike unsolicited bulk mail (SPAM), every message we send out
has been requested by the subscriber. Since each subscriber
has given us permission to send them promotional messages
on given topics, campaigns are highly successful.
Targeting: When a subscriber registers for one of our lists, they specify
which categories of products and services interest them. Therefore, advertisers
can identify prospects with pinpoint accuracy and mail them offers that are
directly related to their interets.
Tracking: Using our sophisticated tracking system, we can provide in-depth analysis
of the effectiveness of every marketing campaign we undertake. We provide our clients
with detailed reports about their campaign including such information as the
demographics of their respondents.
Personalization: We can personalize and customize every email message we send out.
Industry Experts on Email Marketing
"The use of e-mail marketing by advertisers is on the rise as a result of low costs as
well as rapid response and higher click-through rates. Cost for terrestrial mail can
range from $1 to $2 per piece while average e-mail costs range between $.01 and $.25
per piece, depending on the degree of targeting. In addition, the click-through rates
for e-mail advertising, generally falling into the five to 15 percent range, are much
higher than those for banner ads."
-Source: Jupiter Communications
"If e-mail is the Internet's one true killer app, e-mail discussion lists are probably
its best community tool...It's easy to see how an e-mail disucssion company could become quite successful on this
model. People who sign up for electronic mail communities are positioning themselves in
a clear demograhic. Procter and Gamble needn't worry that its banner advertisement for
kitty litter will be read by thousands of people who don't own pets. It will simply
sponsor an e-mail list for cat fanciers."
-Source: Silicon Alley Reporter
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