| Pay per click (PPC) advertising has
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| | advertisers site. Early in 2005, the
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| revolutionized advertising on the
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| | policy changed and now you must link from
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| Internet. In order to understand PPC
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| | the Google ad to a "landing page" (page
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| advertising, let's discuss PPC, its
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| | where the searcher will be directed when
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| history, and some background information.
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| | the ad is clicked). The landing page is
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| Let's start our discussion with a
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| | used to presell the readers and then send
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| definition of pay per click advertising
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| | them on to the sales page of the company
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| from Wikipedia.
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| | selling the service or product.
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| From Wikipedia, the free encyclopedia:-
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| | PPC advertising is a great way to make
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| Pay per click (PPC) is an advertising
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| | money as an affiliate. You identify a
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| technique used on websites, advertising
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| | company that you want to promote,
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| networks, and search engines.
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| | identify the keywords that searchers will
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| With search engines, pay per click
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| | use when searching for the company's
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| advertisements are usually text ads
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| | products, and set up a landing web page
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| placed near search results; when a site
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| | to receive the click from the SE. On the
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| visitor clicks on the advertisement, the
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| | landing page, you place ad copy to sell
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| advertiser is charged a small amount.
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| | the reader on clicking to the company's
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| Variants include pay for placement and
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| | site that you are representing. If the
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| pay for ranking. Pay per click is also
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| | user clicks to the company site and takes
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| sometimes known as Cost Per Click (CPC).
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| | the desired action (purchasing a product
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| While many companies exist in this space,
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| | or completing a lead form), you are paid
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| Google AdWords and Yahoo! Search
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| | for the completion of the action. This
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| Marketing, which was formerly Overture,
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| | will be a percent of the sale of a
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| are the largest network operators as of
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| | product or a flat payment for a sales
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| 2006. MSN has started beta testing with
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| | lead.
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| their own PPC services MSN adCenter.
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| | Anyone can sign up for these programs and
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| Depending on the search engine, minimum
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| | it is quite easy to do so. You can make
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| prices per click start at US$0.01 (up to
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| | money using this technique. However,
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| US$0.50). Very popular search terms can
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| | before you think this will make you rich
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| cost much more on popular engines. Abuse
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| | overnight, let's get a little education
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| of the pay per click model can result in
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| | on how it works.
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| click fraud.
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| | When an SE presents your ad to a user, it
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| Pay per click advertising covers the
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| | is called an "impression". When a user
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| three main search engines, but let's
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| | clicks on the ad, it is called a "click".
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| concentrate on Google since it has the
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| | The SE develops a ratio called the click
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| largest market share of searches on the
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| | through rate (CTR) by dividing the clicks
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| Net.
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| | by the impressions. If your CTR remains
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| Pay per click advertising is where an
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| | high enough (this varies by SE's, but
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| advertiser creates an ad for a product or
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| | usually above one percent is sufficient),
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| service that will be presented to a
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| | your ad will continue to run. If it does
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| search engine ("SE") user when the user
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| | not perform well, the SE will inactivate
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| searches on a specific key word or key
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| | it until you change something about the
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| word phrase. When you use an SE, you see
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| | ad to make it perform better.
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| the ads when you receive the results of
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| | Your account with the PPC program will
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| the search. You have noticed that the ads
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| | have reports that show you the
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| are about the same information that you
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| | impressions, the clicks, the CTR. It will
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| entered into the search. This is based on
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| | also show you your average cost per
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| the keywords for which the ads are
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| | click, the total cost for the keyword
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| targeted.
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| | (clicks time average cost), and the
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| The advertiser that puts the ad in the SE
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| | average position of the ad in the times
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| agrees that it will pay a certain amount
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| | it was displayed (first, second, third,
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| to the SE each time the ad is clicked by
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| | etc.).
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| a user. The order of presentation of the
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| | This is an exciting business model for
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| ads on the search engine results page
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| | creating supplemental income. If you want
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| depends on the price that the advertiser
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| | to learn more about Google Adwords, buy
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| agrees to pay and the historical
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| | the "Adwords Bible" by Chris Chandler
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| click-through rates of all ads shown for
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| | called Google Cash.
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| a given search.
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| | The best way to learn about PPC
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| This advertising concept has
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| | advertising is to set up an account on
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| revolutionized Internet advertising and
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| | Google Adwords and experiment with a
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| has created Google Adwords, Yahoo Search
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| | campaign. You can set a budget to prevent
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| Marketing, and Microsoft Adcenter. In
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| | the campaign from costing you too much if
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| 2000 Google was the first to start a
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| | your campaign results in your paying more
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| program of this type and it has developed
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| | for clicks than you make from your sales.
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| into Google's flagship product from which
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| | Be cautious on your first few campaigns
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| it derives the majority of its revenue.
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| | and limit your potential exposure.
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| Originally, Google permitted the Adwords
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| | Good luck with your PPC campaigns.
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| ad to send the user directly to the
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| | Copyright 2006 John Howe, Inc.
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