| First things first. Let's define the two.
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| | Do you use (LEGAL) e-mail methods to
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| Advertising is the act of getting your
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| | advertise? This technique will also work
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| message in front of an audience. There
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| | in that forum. Simply alter your URL, as
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| are any number of ways to do this, but
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| | described above in each of your
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| that's really not the theme of this
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| | different promo letters and you're able
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| message. Being able to track a sale
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| | to track which ones produce the most
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| backwards to the advertising that
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| | traffic. Then discard the ones that
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| produced it, is.
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| | don't produce. Just as you will the
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| Second, marketing is the overall process
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| | e-zine, newsletter, or banner campaign
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| you use to promote your products and
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| | that's not paying its way.
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| services. This includes advertising, but
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| | As an added bonus, you can do exactly the
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| is in no way limited to that. Again, the
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| | same type of thing with e-mail
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| idea here is not to talk about marketing
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| | responses, rather than having 10
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| techniques, but the methods you can use
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| | different response addresses.
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| to track their success.
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| | You place an ad with an e-mail link or
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| The very nature of the Internet provides
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| | have an e-mail link rather than a URL
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| you with a variety of unique tracking
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| | attached to a banner or any other
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| methods. At its very simplest, you can
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| | response link. As in the URL example you
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| produce 10 separate web pages to
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| | vary the link according to where it will
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| advertise in 10 different forums.
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| | be seen.
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| Example: You have a page selling widgets,
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| | EXAMPLE: Ad running in 4 E-Zines
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| and you want to do a banner campaign
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| | 1st one has e-mail link here: 2nd one
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| with 10 different banners. You can create
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| | has e-mail link here: 3rd one has e-mail
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| 10 mirror pages i.e. Widgets.html,
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| | link here: 4th one has e-mail link here:
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| Widgets1.html, Widgets2.html etc, etc.
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| | As you can, see the reply you receive has
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| In this way a different URL is associated
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| | a different text in the subject field.
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| with each of the different banners you
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| | This allows you to track where your
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| send out, and your able to track which
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| | responses are coming from.
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| banner is producing the most traffic.
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| | No matter which way you choose to track
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| There is a much simpler, and less time
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| | your promotional efforts, it's important
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| intensive way however, to achieve that
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| | that DO track them. You can waste
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| same result.
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| | countless hours and dollars on a
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| You have your index page and rather than
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| | strategy that is actually producing no
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| mirroring it 10 times you simply add
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| | results. You may well find that the less
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| ?Widgets1 , ?Widgets2, ?Widgets3, etc, to
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| | costly method works as well if not
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| the URL you add to the link associated
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| | better than the one that cost you an arm
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| with each banner.
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| | and a leg.
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| TEST IT HERE:
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| | Again, it matters not which method you
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| Even though the same page is served up to
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| | choose, it only matters that you choose
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| your visitors, your server logs treat it
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| | one and use it faithfully. You'll be
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| as 10 different pages!
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| | surprised how much information you will
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| You can use this method to track any type
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| | have at your disposal.
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| of campaign, not just banners. If you
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| | "Your Success Is Our Success"jbp
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| were to advertise in a publication such
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| | [ jim Peters is Manager of NSI
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| as this one (HIGHLY RECOMMENDED, by the
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| | "SOLUTIONS". NSI specializes in custom
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| way), as well as others, using the same
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| | website design, promotion, maintenance,
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| URL in all of them, you would have no way
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| | domain registration , site hosting ,
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| of knowing that 80% of the traffic
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| | graphic design, as well as e-commerce
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| produced from those ads came from here.
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| | packages for small to medium sized
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| If however you used a different URL
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| | companies. In other words "SOLUTIONS".
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| ?index2, ?index3, etc., you would know
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| | Copyright © 2004 by NetServe
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| which ad drew how much traffic.
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| | International, Inc.
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