Increase your income using e-mail marketing


Advertising And Marketing: Finally, A Plan!

First things first. Let's define the two.
Advertising is the act of getting yourDo you use (LEGAL) e-mail methods to
message in front of an audience. There areadvertise? This technique will also work in
any number of ways to do this, but that'sthat forum. Simply alter your URL, as
really not the theme of this message. Beingdescribed above in each of your different
able to track a sale backwards to thepromo letters and you're able to track which
advertising  that  produced  it,  is.ones produce the most traffic. Then discard
the ones that don't produce. Just as you
Second, marketing is the overall process youwill the e-zine, newsletter, or banner
use to promote your products and services.campaign  that's  not  paying  its  way.
This includes advertising, but is in no way
limited to that. Again, the idea here is notAs an added bonus, you can do exactly the
to talk about marketing techniques, but thesame type of thing with e-mail responses,
methods  you can use to track their success.rather than having 10 different response
addresses.
The very nature of the Internet provides you
with a variety of unique tracking methods.You place an ad with an e-mail link or have
At its very simplest, you can produce 10an e-mail link rather than a URL attached to
separate web pages to advertise in 10a banner or any other response link. As in
different  forums.the URL example you vary the link according
to  where  it  will  be seen.
Example: You have a page selling widgets, and
you want to do a banner campaign with 10EXAMPLE:  Ad  running  in  4  E-Zines
different banners. You can create 10 mirror
pages i.e. Widgets.html, Widgets1.html,1st one has e-mail link here: 2nd one has
Widgets2.html  etc, etc.e-mail link here: 3rd one has e-mail link
here: 4th  one  has  e-mail  link  here:
In this way a different URL is associated
with each of the different banners you sendAs you can, see the reply you receive has a
out, and your able to track which banner isdifferent text in the subject field. This
producing  the  most  traffic.allows you to track where your responses are
coming  from.
There is a much simpler, and less time
intensive way however, to achieve that sameNo matter which way you choose to track your
result.promotional efforts, it's important that DO
track them. You can waste countless hours
You have your index page and rather thanand dollars on a strategy that is actually
mirroring it 10 times you simply addproducing no results. You may well find that
?Widgets1 , ?Widgets2, ?Widgets3, etc, to thethe less costly method works as well if not
URL you add to the link associated with eachbetter than the one that cost you an arm and
banner.a  leg.
TEST  IT  HERE:Again, it matters not which method you
choose, it only matters that you choose one
Even though the same page is served up toand use it faithfully. You'll be surprised
your visitors, your server logs treat it ashow much information you will have at your
10  different  pages!disposal.
You can use this method to track any type of"Your  Success  Is  Our  Success"jbp
campaign, not just banners. If you were to
advertise in a publication such as this one[ jim Peters is Manager of NSI "SOLUTIONS".
(HIGHLY RECOMMENDED, by the way), as well asNSI specializes in custom website design,
others, using the same URL in all of them,promotion, maintenance, domain registration ,
you would have no way of knowing that 80% ofsite hosting , graphic design, as well as
the traffic produced from those ads came frome-commerce packages for small to medium sized
here. If however you used a different URLcompanies. In other words "SOLUTIONS".
?index2, ?index3, etc., you would know whichCopyright © 2004 by NetServe
ad  drew  how  much  traffic.International, Inc.



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