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Article #135: Advertising And Marketing: Finally, A Plan!

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First things first. Let's define the two. Do you use (LEGAL) e-mail methods to
Advertising is the act of getting your advertise? This technique will also work
message in front of an audience. There in that forum. Simply alter your URL, as
are any number of ways to do this, but described above in each of your
that's really not the theme of this different promo letters and you're able
message. Being able to track a sale to track which ones produce the most
backwards to the advertising that traffic. Then discard the ones that
produced it, is. don't produce. Just as you will the
Second, marketing is the overall process e-zine, newsletter, or banner campaign
you use to promote your products and that's not paying its way.
services. This includes advertising, but As an added bonus, you can do exactly the
is in no way limited to that. Again, the same type of thing with e-mail
idea here is not to talk about marketing responses, rather than having 10
techniques, but the methods you can use different response addresses.
to track their success. You place an ad with an e-mail link or
The very nature of the Internet provides have an e-mail link rather than a URL
you with a variety of unique tracking attached to a banner or any other
methods. At its very simplest, you can response link. As in the URL example you
produce 10 separate web pages to vary the link according to where it will
advertise in 10 different forums. be seen.
Example: You have a page selling widgets, EXAMPLE: Ad running in 4 E-Zines
and you want to do a banner campaign 1st one has e-mail link here: 2nd one
with 10 different banners. You can create has e-mail link here: 3rd one has e-mail
10 mirror pages i.e. Widgets.html, link here: 4th one has e-mail link here:
Widgets1.html, Widgets2.html etc, etc. As you can, see the reply you receive has
In this way a different URL is associated a different text in the subject field.
with each of the different banners you This allows you to track where your
send out, and your able to track which responses are coming from.
banner is producing the most traffic. No matter which way you choose to track
There is a much simpler, and less time your promotional efforts, it's important
intensive way however, to achieve that that DO track them. You can waste
same result. countless hours and dollars on a
You have your index page and rather than strategy that is actually producing no
mirroring it 10 times you simply add results. You may well find that the less
?Widgets1 , ?Widgets2, ?Widgets3, etc, to costly method works as well if not
the URL you add to the link associated better than the one that cost you an arm
with each banner. and a leg.
TEST IT HERE: Again, it matters not which method you
Even though the same page is served up to choose, it only matters that you choose
your visitors, your server logs treat it one and use it faithfully. You'll be
as 10 different pages! surprised how much information you will
You can use this method to track any type have at your disposal.
of campaign, not just banners. If you "Your Success Is Our Success"jbp
were to advertise in a publication such [ jim Peters is Manager of NSI
as this one (HIGHLY RECOMMENDED, by the "SOLUTIONS". NSI specializes in custom
way), as well as others, using the same website design, promotion, maintenance,
URL in all of them, you would have no way domain registration , site hosting ,
of knowing that 80% of the traffic graphic design, as well as e-commerce
produced from those ads came from here. packages for small to medium sized
If however you used a different URL companies. In other words "SOLUTIONS".
?index2, ?index3, etc., you would know Copyright © 2004 by NetServe
which ad drew how much traffic. International, Inc.






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