| A Guide To Automated Email Marketing | | | | |
| | | | This is a popular program amongst |
| | | | Newsletterpublishers - it mails out your |
| | | | Newsletter and providesautomatic subscribe |
| You've probably heard the expression, 'the | | | | unsubscribe functions. |
| money isin the list'. It's become a bit of a | | | | |
| cliché - but it'sthe key to successful web | | | | Subscribe Me Pro gives automatic |
| marketing. | | | | mail-backconfirmation when people subscribe |
| | | | or unsubscribe andyou can include automatic |
| About 95% of visitors will not buy on their | | | | Add or Remove links in eache-mail, so users |
| firstvisit to your website - in fact, most of | | | | can add or remove themselves. |
| yourcustomers will have to see your message 7 | | | | |
| times beforethey buy. | | | | Auto Response Plus (Server Side) |
| | | | |
| Many people starting out on the Internet | | | | This program gives you unlimited |
| believe thattheir main marketing tool is | | | | follow-upautoresponders. It allows full |
| their website. | | | | personalization ofsubject lines, headers, |
| | | | footers, ads - every part ofevery follow-up |
| In fact, your main marketing tool is your | | | | message can be personalized. |
| mailinglist. A website is just a way of | | | | |
| building your mailinglist - by collecting the | | | | Auto Response Plus gives you full control |
| email addresses of yourvisitors. | | | | over thescheduling of your follow up messages |
| | | | - you can set aninterval between messages or |
| Here are some examples of how to use mailing | | | | schedule them to be senton certain days of |
| lists aspart of your marketing strategy. You | | | | the week. |
| could send: | | | | |
| | | | Although this program is designed primarily |
| => a customized newsletter to your | | | | forsequential autoresponders, it's also quite |
| subscribers | | | | capable ofmailing out your Newsletter and |
| | | | managingsubscribes/unsubscribes. |
| => sequential autoresponders to prospects | | | | |
| | | | Mailloop (Client Side) |
| => your Articles to Ezine publishers | | | | |
| | | | This application includes a newsletter |
| => offers for other products to your | | | | server, webform processor, bulk emailer, |
| customers | | | | customer databasemanagement, and |
| | | | autoresponders. |
| However, managing your mailing lists can | | | | |
| quicklybecome an organizational nightmare if | | | | As with other Client Side programs, Mailloop |
| you don't havean Automated Email Marketing | | | | allowsyou to merge an unlimited number of |
| Tool. | | | | fields into youre-mail message (for example: |
| | | | first name, last name,e-mail address, product |
| An AEMT is a program that merges personal | | | | purchased, date of purchase,etc). |
| data into aform letter, schedules follow-up | | | | |
| emails, and handlessubscribes and | | | | World Merge (Client Side) |
| unsubscribes automatically. | | | | |
| | | | This is another application that allows you |
| Server Side or Client Side? | | | | to mergepersonalized data into form letters. |
| | | | |
| The first thing you'll need to decide is | | | | Depending on your modem and the quality of |
| whether touse a Server Side or Client Side | | | | your ISPconnection, this program will send |
| program. | | | | approximately 8,000messages per hour. |
| | | | |
| A Server Side program is a script that sits | | | | WorldMerge is excellent value - it's about a |
| on yourserver, whereas a Client Side program | | | | quarterthe price of similar programs. |
| is anapplication that sits on your PC. | | | | |
| | | | Postmaster (Client Side) |
| In general, Client Side programs are capable | | | | |
| of muchmore advanced email management than | | | | Like other Automated Email Marketing Tools, |
| Server Sideprograms. | | | | thisprogram allows you to create a form |
| | | | letter and mergepersonalized data into each |
| But Server Side programs do have some | | | | letter. Your letters areaddressed to 'Dear |
| advantages: | | | | Michael' instead of 'Dear |
| | | | |
| => With a Server Side program, people who | | | | Customer'. |
| join your | | | | |
| | | | Postmaster acts as a List Server, sends out |
| Newsletter receive an instant 'Welcome | | | | follow-up |
| Message' | | | | |
| | | | Autoresponders, and manages your database of |
| => Server Side programs include an | | | | contacts. |
| unsubscribe linkat the bottom of your | | | | |
| Newsletter. The readerjust clicks on that | | | | To sum up, in a successful web marketing |
| link and the cgi programremoves them from | | | | strategy,your website is merely the first |
| your mailing list. | | | | point of contact. Youthen need to: |
| | | | |
| => With Server Side programs, you don't need | | | | (1) build an opt-in email list of |
| to beconnected to the Internet while your | | | | potentialcustomers (your website visitors) |
| Newsletteris being mailed out. You just click | | | | |
| a button ona web page and you can then go | | | | (2) use automated email marketing tools that |
| offline - themailing is being performed by | | | | allowyou to follow up with your site |
| your server. | | | | visitors. |
| | | | |
| Here are some tools for automating your | | | | If you aren't building mailing lists and |
| emailmarketing: | | | | usingautomated email marketing tools you |
| | | | could be losing upto 90% of your potential |
| Subscribe Me Pro (Server Side) | | | | sales. |