Increase your income using e-mail marketing


A Guide To Automated Email Marketing

A Guide To Automated Email Marketingsubscribe/unsubscribe functions.
Subscribe Me Pro gives automatic
You've probably heard the expression,mail-backconfirmation when people
'the money isin the list'. It's become asubscribe or unsubscribe andyou can
bit of a cliché - but it'sthe key toinclude automatic Add or Remove links in
successful web marketing.eache-mail, so users can add or remove
About 95% of visitors will not buy onthemselves.
their firstvisit to your website - inAuto Response Plus (Server Side)
fact, most of yourcustomers will have toThis program gives you unlimited
see your message 7 times beforethey buy.follow-upautoresponders. It allows full
Many people starting out on the Internetpersonalization ofsubject lines,
believe thattheir main marketing tool isheaders, footers, ads - every part
their website.ofevery follow-up message can be
In fact, your main marketing tool ispersonalized.
your mailinglist. A website is just aAuto Response Plus gives you full
way of building your mailinglist - bycontrol over thescheduling of your
collecting the email addresses offollow up messages - you can set
yourvisitors.aninterval between messages or schedule
Here are some examples of how to usethem to be senton certain days of the
mailing lists aspart of your marketingweek.
strategy. You could send:Although this program is designed
=> a customized newsletter to yourprimarily forsequential autoresponders,
subscribersit's also quite capable ofmailing out
=> sequential autoresponders toyour Newsletter and managingsubscribes
prospectsunsubscribes.
=> your Articles to Ezine publishersMailloop (Client Side)
=> offers for other products to yourThis application includes a newsletter
customersserver, webform processor, bulk emailer,
However, managing your mailing lists cancustomer databasemanagement, and
quicklybecome an organizationalautoresponders.
nightmare if you don't havean AutomatedAs with other Client Side programs,
Email Marketing Tool.Mailloop allowsyou to merge an unlimited
An AEMT is a program that mergesnumber of fields into youre-mail message
personal data into aform letter,(for example: first name, last
schedules follow-up emails, andname,e-mail address, product purchased,
handlessubscribes and unsubscribesdate of purchase,etc).
automatically.World Merge (Client Side)
Server Side or Client Side?This is another application that allows
The first thing you'll need to decide isyou to mergepersonalized data into form
whether touse a Server Side or Clientletters.
Side program.Depending on your modem and the quality
A Server Side program is a script thatof your ISPconnection, this program will
sits on yourserver, whereas a Clientsend approximately 8,000messages per
Side program is anapplication that sitshour.
on your PC.WorldMerge is excellent value - it's
In general, Client Side programs areabout a quarterthe price of similar
capable of muchmore advanced emailprograms.
management than Server Sideprograms.Postmaster (Client Side)
But Server Side programs do have someLike other Automated Email Marketing
advantages:Tools, thisprogram allows you to create
=> With a Server Side program, peoplea form letter and mergepersonalized data
who join yourinto each letter. Your letters
Newsletter receive an instant 'Welcomeareaddressed to 'Dear Michael' instead
Message'of 'Dear
=> Server Side programs include anCustomer'.
unsubscribe linkat the bottom of yourPostmaster acts as a List Server, sends
Newsletter. The readerjust clicks onout follow-up
that link and the cgi programremovesAutoresponders, and manages your
them from your mailing list.database of contacts.
=> With Server Side programs, you don'tTo sum up, in a successful web marketing
need to beconnected to the Internetstrategy,your website is merely the
while your Newsletteris being mailedfirst point of contact. Youthen need to:
out. You just click a button ona web(1) build an opt-in email list of
page and you can then go offline -potentialcustomers (your website
themailing is being performed by yourvisitors)
server.(2) use automated email marketing tools
Here are some tools for automating yourthat allowyou to follow up with your
emailmarketing:site visitors.
Subscribe Me Pro (Server Side)If you aren't building mailing lists and
This is a popular program amongstusingautomated email marketing tools you
Newsletterpublishers - it mails out yourcould be losing upto 90% of your
Newsletter and providesautomaticpotential sales.



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