| A Guide To Automated Email Marketing | | | | mail-backconfirmation when people subscribe or |
| | | | unsubscribe andyou can include automatic Add or |
| You've probably heard the expression, 'the money isin | | | | Remove links in eache-mail, so users can add or |
| the list'. It's become a bit of a cliché - but it'sthe key | | | | remove themselves. |
| to successful web marketing. | | | | Auto Response Plus (Server Side) |
| About 95% of visitors will not buy on their firstvisit to | | | | This program gives you unlimited |
| your website - in fact, most of yourcustomers will | | | | follow-upautoresponders. It allows full personalization |
| have to see your message 7 times beforethey buy. | | | | ofsubject lines, headers, footers, ads - every part |
| Many people starting out on the Internet believe | | | | ofevery follow-up message can be personalized. |
| thattheir main marketing tool is their website. | | | | Auto Response Plus gives you full control over |
| In fact, your main marketing tool is your mailinglist. A | | | | thescheduling of your follow up messages - you can |
| website is just a way of building your mailinglist - by | | | | set aninterval between messages or schedule them to |
| collecting the email addresses of yourvisitors. | | | | be senton certain days of the week. |
| Here are some examples of how to use mailing lists | | | | Although this program is designed primarily |
| aspart of your marketing strategy. You could send: | | | | forsequential autoresponders, it's also quite capable |
| => a customized newsletter to your subscribers | | | | ofmailing out your Newsletter and managingsubscribes |
| => sequential autoresponders to prospects | | | | unsubscribes. |
| => your Articles to Ezine publishers | | | | Mailloop (Client Side) |
| => offers for other products to your customers | | | | This application includes a newsletter server, webform |
| However, managing your mailing lists can | | | | processor, bulk emailer, customer |
| quicklybecome an organizational nightmare if you don't | | | | databasemanagement, and autoresponders. |
| havean Automated Email Marketing Tool. | | | | As with other Client Side programs, Mailloop allowsyou |
| An AEMT is a program that merges personal data | | | | to merge an unlimited number of fields into youre-mail |
| into aform letter, schedules follow-up emails, and | | | | message (for example: first name, last name,e-mail |
| handlessubscribes and unsubscribes automatically. | | | | address, product purchased, date of purchase,etc). |
| Server Side or Client Side? | | | | World Merge (Client Side) |
| The first thing you'll need to decide is whether touse a | | | | This is another application that allows you to |
| Server Side or Client Side program. | | | | mergepersonalized data into form letters. |
| A Server Side program is a script that sits on | | | | Depending on your modem and the quality of your |
| yourserver, whereas a Client Side program is | | | | ISPconnection, this program will send approximately |
| anapplication that sits on your PC. | | | | 8,000messages per hour. |
| In general, Client Side programs are capable of | | | | WorldMerge is excellent value - it's about a quarterthe |
| muchmore advanced email management than Server | | | | price of similar programs. |
| Sideprograms. | | | | Postmaster (Client Side) |
| But Server Side programs do have some advantages: | | | | Like other Automated Email Marketing Tools, |
| => With a Server Side program, people who join your | | | | thisprogram allows you to create a form letter and |
| Newsletter receive an instant 'Welcome Message' | | | | mergepersonalized data into each letter. Your letters |
| => Server Side programs include an unsubscribe linkat | | | | areaddressed to 'Dear Michael' instead of 'Dear |
| the bottom of your Newsletter. The readerjust clicks | | | | Customer'. |
| on that link and the cgi programremoves them from | | | | Postmaster acts as a List Server, sends out follow-up |
| your mailing list. | | | | Autoresponders, and manages your database of |
| => With Server Side programs, you don't need to | | | | contacts. |
| beconnected to the Internet while your Newsletteris | | | | To sum up, in a successful web marketing |
| being mailed out. You just click a button ona web page | | | | strategy,your website is merely the first point of |
| and you can then go offline - themailing is being | | | | contact. Youthen need to: |
| performed by your server. | | | | (1) build an opt-in email list of potentialcustomers (your |
| Here are some tools for automating your | | | | website visitors) |
| emailmarketing: | | | | (2) use automated email marketing tools that allowyou |
| Subscribe Me Pro (Server Side) | | | | to follow up with your site visitors. |
| This is a popular program amongst | | | | If you aren't building mailing lists and usingautomated |
| Newsletterpublishers - it mails out your Newsletter and | | | | email marketing tools you could be losing upto 90% of |
| providesautomatic subscribe/unsubscribe functions. | | | | your potential sales. |
| Subscribe Me Pro gives automatic | | | | |