Increase your income using e-mail marketing


A Guide To Automated Email Marketing

A  Guide  To  Automated  Email  Marketing
This is a popular program amongst
Newsletterpublishers - it mails out your
Newsletter and providesautomatic subscribe
You've probably heard the expression, 'theunsubscribe  functions.
money isin the list'. It's become a bit of a
cliché - but it'sthe key to successful webSubscribe Me Pro gives automatic
marketing.mail-backconfirmation when people subscribe
or unsubscribe andyou can include automatic
About 95% of visitors will not buy on theirAdd or Remove links in eache-mail, so users
firstvisit to your website - in fact, most ofcan  add  or  remove  themselves.
yourcustomers will have to see your message 7
times  beforethey  buy.Auto  Response  Plus  (Server  Side)
Many people starting out on the InternetThis program gives you unlimited
believe thattheir main marketing tool isfollow-upautoresponders. It allows full
their  website.personalization ofsubject lines, headers,
footers, ads - every part ofevery follow-up
In fact, your main marketing tool is yourmessage  can  be  personalized.
mailinglist. A website is just a way of
building your mailinglist - by collecting theAuto Response Plus gives you full control
email  addresses  of  yourvisitors.over thescheduling of your follow up messages
- you can set aninterval between messages or
Here are some examples of how to use mailingschedule them to be senton certain days of
lists aspart of your marketing strategy. Youthe  week.
could  send:
Although this program is designed primarily
=> a customized newsletter to yourforsequential autoresponders, it's also quite
subscriberscapable ofmailing out your Newsletter and
managingsubscribes/unsubscribes.
=>  sequential  autoresponders  to  prospects
Mailloop  (Client  Side)
=>  your  Articles  to  Ezine  publishers
This application includes a newsletter
=> offers for other products to yourserver, webform processor, bulk emailer,
customerscustomer databasemanagement, and
autoresponders.
However, managing your mailing lists can
quicklybecome an organizational nightmare ifAs with other Client Side programs, Mailloop
you don't havean Automated Email Marketingallowsyou to merge an unlimited number of
Tool.fields into youre-mail message (for example:
first name, last name,e-mail address, product
An AEMT is a program that merges personalpurchased,  date  of  purchase,etc).
data into aform letter, schedules follow-up
emails, and handlessubscribes andWorld  Merge  (Client  Side)
unsubscribes  automatically.
This is another application that allows you
Server  Side  or  Client  Side?to  mergepersonalized data into form letters.
The first thing you'll need to decide isDepending on your modem and the quality of
whether touse a Server Side or Client Sideyour ISPconnection, this program will send
program.approximately  8,000messages  per  hour.
A Server Side program is a script that sitsWorldMerge is excellent value - it's about a
on yourserver, whereas a Client Side programquarterthe  price  of  similar  programs.
is  anapplication  that  sits  on  your  PC.
Postmaster  (Client  Side)
In general, Client Side programs are capable
of muchmore advanced email management thanLike other Automated Email Marketing Tools,
Server  Sideprograms.thisprogram allows you to create a form
letter and mergepersonalized data into each
But Server Side programs do have someletter. Your letters areaddressed to 'Dear
advantages:Michael'  instead  of  'Dear
=> With a Server Side program, people whoCustomer'.
join  your
Postmaster acts as a List Server, sends out
Newsletter receive an instant 'Welcomefollow-up
Message'
Autoresponders, and manages your database of
=> Server Side programs include ancontacts.
unsubscribe linkat the bottom of your
Newsletter. The readerjust clicks on thatTo sum up, in a successful web marketing
link and the cgi programremoves them fromstrategy,your website is merely the first
your  mailing  list.point  of  contact.  Youthen  need  to:
=> With Server Side programs, you don't need(1) build an opt-in email list of
to beconnected to the Internet while yourpotentialcustomers  (your  website  visitors)
Newsletteris being mailed out. You just click
a button ona web page and you can then go(2) use automated email marketing tools that
offline - themailing is being performed byallowyou to follow up with your site
your  server.visitors.
Here are some tools for automating yourIf you aren't building mailing lists and
emailmarketing:usingautomated email marketing tools you
could be losing upto 90% of your potential
Subscribe  Me  Pro  (Server  Side)sales.



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