| A Guide To Automated Email Marketing | | | | subscribe/unsubscribe functions. |
| | | | Subscribe Me Pro gives automatic |
| You've probably heard the expression, | | | | mail-backconfirmation when people |
| 'the money isin the list'. It's become a | | | | subscribe or unsubscribe andyou can |
| bit of a cliché - but it'sthe key to | | | | include automatic Add or Remove links in |
| successful web marketing. | | | | eache-mail, so users can add or remove |
| About 95% of visitors will not buy on | | | | themselves. |
| their firstvisit to your website - in | | | | Auto Response Plus (Server Side) |
| fact, most of yourcustomers will have to | | | | This program gives you unlimited |
| see your message 7 times beforethey buy. | | | | follow-upautoresponders. It allows full |
| Many people starting out on the Internet | | | | personalization ofsubject lines, |
| believe thattheir main marketing tool is | | | | headers, footers, ads - every part |
| their website. | | | | ofevery follow-up message can be |
| In fact, your main marketing tool is | | | | personalized. |
| your mailinglist. A website is just a | | | | Auto Response Plus gives you full |
| way of building your mailinglist - by | | | | control over thescheduling of your |
| collecting the email addresses of | | | | follow up messages - you can set |
| yourvisitors. | | | | aninterval between messages or schedule |
| Here are some examples of how to use | | | | them to be senton certain days of the |
| mailing lists aspart of your marketing | | | | week. |
| strategy. You could send: | | | | Although this program is designed |
| => a customized newsletter to your | | | | primarily forsequential autoresponders, |
| subscribers | | | | it's also quite capable ofmailing out |
| => sequential autoresponders to | | | | your Newsletter and managingsubscribes |
| prospects | | | | unsubscribes. |
| => your Articles to Ezine publishers | | | | Mailloop (Client Side) |
| => offers for other products to your | | | | This application includes a newsletter |
| customers | | | | server, webform processor, bulk emailer, |
| However, managing your mailing lists can | | | | customer databasemanagement, and |
| quicklybecome an organizational | | | | autoresponders. |
| nightmare if you don't havean Automated | | | | As with other Client Side programs, |
| Email Marketing Tool. | | | | Mailloop allowsyou to merge an unlimited |
| An AEMT is a program that merges | | | | number of fields into youre-mail message |
| personal data into aform letter, | | | | (for example: first name, last |
| schedules follow-up emails, and | | | | name,e-mail address, product purchased, |
| handlessubscribes and unsubscribes | | | | date of purchase,etc). |
| automatically. | | | | World Merge (Client Side) |
| Server Side or Client Side? | | | | This is another application that allows |
| The first thing you'll need to decide is | | | | you to mergepersonalized data into form |
| whether touse a Server Side or Client | | | | letters. |
| Side program. | | | | Depending on your modem and the quality |
| A Server Side program is a script that | | | | of your ISPconnection, this program will |
| sits on yourserver, whereas a Client | | | | send approximately 8,000messages per |
| Side program is anapplication that sits | | | | hour. |
| on your PC. | | | | WorldMerge is excellent value - it's |
| In general, Client Side programs are | | | | about a quarterthe price of similar |
| capable of muchmore advanced email | | | | programs. |
| management than Server Sideprograms. | | | | Postmaster (Client Side) |
| But Server Side programs do have some | | | | Like other Automated Email Marketing |
| advantages: | | | | Tools, thisprogram allows you to create |
| => With a Server Side program, people | | | | a form letter and mergepersonalized data |
| who join your | | | | into each letter. Your letters |
| Newsletter receive an instant 'Welcome | | | | areaddressed to 'Dear Michael' instead |
| Message' | | | | of 'Dear |
| => Server Side programs include an | | | | Customer'. |
| unsubscribe linkat the bottom of your | | | | Postmaster acts as a List Server, sends |
| Newsletter. The readerjust clicks on | | | | out follow-up |
| that link and the cgi programremoves | | | | Autoresponders, and manages your |
| them from your mailing list. | | | | database of contacts. |
| => With Server Side programs, you don't | | | | To sum up, in a successful web marketing |
| need to beconnected to the Internet | | | | strategy,your website is merely the |
| while your Newsletteris being mailed | | | | first point of contact. Youthen need to: |
| out. You just click a button ona web | | | | (1) build an opt-in email list of |
| page and you can then go offline - | | | | potentialcustomers (your website |
| themailing is being performed by your | | | | visitors) |
| server. | | | | (2) use automated email marketing tools |
| Here are some tools for automating your | | | | that allowyou to follow up with your |
| emailmarketing: | | | | site visitors. |
| Subscribe Me Pro (Server Side) | | | | If you aren't building mailing lists and |
| This is a popular program amongst | | | | usingautomated email marketing tools you |
| Newsletterpublishers - it mails out your | | | | could be losing upto 90% of your |
| Newsletter and providesautomatic | | | | potential sales. |