Increase your income using e-mail marketing
 

Welcome to our email marketing Archive. Have fun browsing!

 

Article #89: A Dozen Guidelines For Using E-Mail

(Browse for more articles)

 
In most of the seminars I conduct for Reprimands come across much more harshly
corporations and associations, I reserve in print than when spoken. Often this
time to talk about e-mail. Why? Because leads to a war of "nastygrams" (a
e-mail has become one of our most delightful term borrowed from a public
prominent means of internal and external relations expert).
communication. And guess what. . .our Unfortunately, for some managers e-mail
system did not come with a list of has created a new channel for "zapping"
etiquette guidelines. So I offer these employees. Supervisors write what they
twelve tips: don't have the courage to say in person.
E-MAIL IS NOT CONFIDENTIAL The cure: Reserve negative appraisals for
"But," you protest, "I erased if after I face-to-face dialogue.
read it or sent it." Yet a computer E-MAIL SHOULD NOT REPLACE CONVERSATION
eraser is not like a pencil eraser. When e-mail first entered the workplace,
Those words haven't disappeared entirely. this was my biggest fear. Those staff
Just ask Bill Gates. He thought that members who had become invisible by
e-mails about his rival Netscape were taking refuge in endless meetings added
gone--until government researchers found to their inaccessibility by resorting to
them and used them in an antitrust case. e-mail entirely.
My advice: "Put nothing in e-mail that In one large company, the CEO noticed the
you wouldn't put on an Interstate highway trend. Wisely, he sent a notice (by
billboard." e-mail, I suppose) that beginning the
E-MAIL ISN'T ALWAYS DELIVERED next day no one could send internal
"Bill," somebody says by phone, "guess e-mails between 10:00 a.m. and 2:00 p.m.
you got my e-mail last week." I say that If they had something to say during that
I didn't. "Now wait. . .it shows up on span, they would go find the target
my SENT list." Even so, those words person and tell him or her.
never landed on my screen. For your most BE DOUBLE-SURE YOU SEND THE E-MAIL TO THE
vital messages, then, request RIGHT PERSON
confirmation of receipt. I failed on this once, so I know the
HAVE REASONABLE EXPECTATIONS ABOUT unhappy consequences. Strange, but when
REPLIES you are writing about someone, they're on
Because some associates answer our your mind so much that you can
e-mails within five minutes, we get inadvertently address the e-mail to them.
spoiled. As a result, when others go a As a safeguard, check the recipient's
day or two without writing back, we feel name just before you hit the SEND button.
snubbed. Remember, though, that people TRAIN YOUR EMPLOYEES ON E-MAIL POLICIES
attend meetings, have appointments, It's weird that only one-third of
travel and take days off. Anticipate the American corporations do that. Then they
resulting delays. wonder why employees play Solitaire, shop
KEEP THE LANGUAGE INFORMAL and send lists of jokes. Prevent these
A few months ago I mailed an article to time-wasters by giving training classes
an editor. In the old style of and distributing written guidelines. I
corresponding, he would have sent a five can help you with both of these
paragraph letter to respond. Using safeguards.
e-mail instead, he replied: "Got AVOID SPAMMING
everything fine." What an appealing Spamming means sending unsolicited,
economy of words! annoying e-mails. I am sure you don't
A warning: No sloppiness is allowed. We want to do that. You can get permanently
need to spell correctly and use blacklisted by clients and prospects if
acceptable grammar. As the editor you e-mail them without permission.
illustrated in responding to me, complete USE YOUR SIGNATURE TO MAXIMUM ADVANTAGE
sentences are not required, though. For example, mine provides contact
Agreed? information, along with links to my blog
BE CAREFUL WITH HUMOR OR AVOID IT and Web site. Luckily, I have a system
ENTIRELY --Eudora Pro-- that allows me to use the
With e-mail, we don't have the advantage formal signature or exclude it.
of facial expression, tone of voice or a SELECT YOUR E-MAIL TITLE CAREFULLY
friendly pat on the back. In person, you The title is the "teaser" that can
can get a laugh from "Betty, when are you increase your chances of readership.
going to learn to type with both hands?" Avoid "cutesy" titles that smack of
In print, beware the reaction. advertising. Keep your title brief enough
Even the smiley-face sign may not prompt to fit the title line.
the lighthearted mood you are trying to Try these dozen guidelines for using
create. So when in doubt, leave the e-mail. Share them with your staff and
humor out. employees. Soon your workplace
REPRIMANDS DON'T BELONG ON E-MAIL communication will improve noticeably.






1 - A - B - C - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20 - 21 - 22 - 23 - 24 - 25 - 26 - 27 - 28 - 29 - 30 - 31 - 32 - 33 - 34 - 35 - 36 - 37 - 38 - 39 - 40 - 41 - 42 - 43 - 44 - 45 - 46 - 47 - 48 - 49 - 50 - 51 - 52 - 53 - 54 - 55 - 56 -