| In most of the seminars I conduct for
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| | Reprimands come across much more harshly
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| corporations and associations, I reserve
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| | in print than when spoken. Often this
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| time to talk about e-mail. Why? Because
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| | leads to a war of "nastygrams" (a
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| e-mail has become one of our most
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| | delightful term borrowed from a public
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| prominent means of internal and external
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| | relations expert).
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| communication. And guess what. . .our
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| | Unfortunately, for some managers e-mail
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| system did not come with a list of
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| | has created a new channel for "zapping"
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| etiquette guidelines. So I offer these
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| | employees. Supervisors write what they
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| twelve tips:
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| | don't have the courage to say in person.
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| E-MAIL IS NOT CONFIDENTIAL
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| | The cure: Reserve negative appraisals for
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| "But," you protest, "I erased if after I
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| | face-to-face dialogue.
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| read it or sent it." Yet a computer
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| | E-MAIL SHOULD NOT REPLACE CONVERSATION
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| eraser is not like a pencil eraser.
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| | When e-mail first entered the workplace,
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| Those words haven't disappeared entirely.
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| | this was my biggest fear. Those staff
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| Just ask Bill Gates. He thought that
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| | members who had become invisible by
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| e-mails about his rival Netscape were
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| | taking refuge in endless meetings added
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| gone--until government researchers found
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| | to their inaccessibility by resorting to
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| them and used them in an antitrust case.
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| | e-mail entirely.
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| My advice: "Put nothing in e-mail that
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| | In one large company, the CEO noticed the
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| you wouldn't put on an Interstate highway
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| | trend. Wisely, he sent a notice (by
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| billboard."
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| | e-mail, I suppose) that beginning the
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| E-MAIL ISN'T ALWAYS DELIVERED
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| | next day no one could send internal
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| "Bill," somebody says by phone, "guess
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| | e-mails between 10:00 a.m. and 2:00 p.m.
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| you got my e-mail last week." I say that
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| | If they had something to say during that
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| I didn't. "Now wait. . .it shows up on
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| | span, they would go find the target
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| my SENT list." Even so, those words
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| | person and tell him or her.
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| never landed on my screen. For your most
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| | BE DOUBLE-SURE YOU SEND THE E-MAIL TO THE
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| vital messages, then, request
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| | RIGHT PERSON
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| confirmation of receipt.
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| | I failed on this once, so I know the
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| HAVE REASONABLE EXPECTATIONS ABOUT
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| | unhappy consequences. Strange, but when
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| REPLIES
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| | you are writing about someone, they're on
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| Because some associates answer our
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| | your mind so much that you can
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| e-mails within five minutes, we get
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| | inadvertently address the e-mail to them.
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| spoiled. As a result, when others go a
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| | As a safeguard, check the recipient's
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| day or two without writing back, we feel
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| | name just before you hit the SEND button.
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| snubbed. Remember, though, that people
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| | TRAIN YOUR EMPLOYEES ON E-MAIL POLICIES
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| attend meetings, have appointments,
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| | It's weird that only one-third of
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| travel and take days off. Anticipate the
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| | American corporations do that. Then they
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| resulting delays.
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| | wonder why employees play Solitaire, shop
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| KEEP THE LANGUAGE INFORMAL
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| | and send lists of jokes. Prevent these
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| A few months ago I mailed an article to
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| | time-wasters by giving training classes
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| an editor. In the old style of
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| | and distributing written guidelines. I
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| corresponding, he would have sent a five
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| | can help you with both of these
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| paragraph letter to respond. Using
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| | safeguards.
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| e-mail instead, he replied: "Got
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| | AVOID SPAMMING
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| everything fine." What an appealing
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| | Spamming means sending unsolicited,
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| economy of words!
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| | annoying e-mails. I am sure you don't
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| A warning: No sloppiness is allowed. We
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| | want to do that. You can get permanently
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| need to spell correctly and use
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| | blacklisted by clients and prospects if
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| acceptable grammar. As the editor
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| | you e-mail them without permission.
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| illustrated in responding to me, complete
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| | USE YOUR SIGNATURE TO MAXIMUM ADVANTAGE
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| sentences are not required, though.
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| | For example, mine provides contact
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| Agreed?
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| | information, along with links to my blog
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| BE CAREFUL WITH HUMOR OR AVOID IT
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| | and Web site. Luckily, I have a system
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| ENTIRELY
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| | --Eudora Pro-- that allows me to use the
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| With e-mail, we don't have the advantage
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| | formal signature or exclude it.
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| of facial expression, tone of voice or a
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| | SELECT YOUR E-MAIL TITLE CAREFULLY
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| friendly pat on the back. In person, you
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| | The title is the "teaser" that can
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| can get a laugh from "Betty, when are you
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| | increase your chances of readership.
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| going to learn to type with both hands?"
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| | Avoid "cutesy" titles that smack of
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| In print, beware the reaction.
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| | advertising. Keep your title brief enough
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| Even the smiley-face sign may not prompt
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| | to fit the title line.
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| the lighthearted mood you are trying to
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| | Try these dozen guidelines for using
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| create. So when in doubt, leave the
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| | e-mail. Share them with your staff and
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| humor out.
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| | employees. Soon your workplace
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| REPRIMANDS DON'T BELONG ON E-MAIL
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| | communication will improve noticeably.
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