| We've discussed blacklisting, I wanted to
| |
| | for you, Bob!" will surely be marked as
|
| spend some time looking at where the
| |
| | spam. Consider using your company or
|
| rubber hits the road for email delivery:
| |
| | newsletter name in brackets at the
|
| the ISP inbox.
| |
| | beginning of your subject lines.
|
| Let's be very clear about this for
| |
| | • Consider including unsubscribe
|
| consumer facing campaigns there are 4
| |
| | instructions at the top of your e-mail,
|
| major ISP's that manage the majority of
| |
| | in addition to the footer. Some users use
|
| consumer inboxes.
| |
| | the "report spam" button as an
|
| • MSN/Hotmail
| |
| | unsubscribe method and won't scroll
|
| • Yahoo Mail
| |
| | through an entire message to find that
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| • AIM Mail
| |
| | link.
|
| • Gmail
| |
| | • Include instructions for users to
|
| What Does this Mean?
| |
| | whitelist your domain. This prevents a
|
| Basically unless each of these mail
| |
| | user-based filter from mistaking your
|
| platforms relays your message to the
| |
| | message for spam and either diverting it
|
| primary folder, your email campaign is
| |
| | to the spam folder or prefixing "[SPAM]"
|
| far from optimized.
| |
| | to the subject of the message.
|
| What Causes mail to be delivered to a
| |
| | • Provide a preference update page.
|
| bulk/spam Folder?
| |
| | Disclose how your organization will use a
|
| All of these ISP's allow their users to
| |
| | subscriber's e-mail addresses, and how
|
| report spam with a "report spam" button.
| |
| | often. Allow subscribers to select
|
| The ISP uses this feedback to create a
| |
| | preferences on the opt-in form, and link
|
| profile for your mail. If users are
| |
| | from e-mail to a preference or profile
|
| reporting your mail as spam you will run
| |
| | update page.
|
| into problems.
| |
| | • Avoid spammy looking content. Try
|
| What Can I do to make sure I do not
| |
| | not to use garish, bold fonts; large, red
|
| create ISP Spam complaints?
| |
| | letters, and the like. Avoid images with
|
| AOL recommends keeping spam complaints
| |
| | poor compression quality. A clean,
|
| below 1-3 percent of traffic, depending
| |
| | readable design isn't as likely to be
|
| on volume. This figure is unique to AOL's
| |
| | mistaken for spam.
|
| user base; it's too generous when applied
| |
| | • Don't over e-mail. If recipients
|
| as a general standard. Be at or below the
| |
| | expect to receive a few informational
|
| range of one complaint per 6,000 to 8,000
| |
| | e-mail messages each month from your
|
| messages, or 0.013 percent.
| |
| | company, don't suddenly start sending two
|
| Minimize Complaints
| |
| | or three each week.
|
| Minimizing complaints always starts with
| |
| | • Don't send unexpected e-mail. If
|
| practices used to collect e-mail
| |
| | subscribers opted in to receive your
|
| addresses. It should be obvious by now
| |
| | "Trends & Tips" newsletter, don't send
|
| sending unsolicited e-mail only gets you
| |
| | them your hard-sell e-commerce messages,
|
| in trouble. Mailing lists with the lowest
| |
| | unless they clearly requested them.
|
| complaint rates are either confirmed
| |
| | • Include opt-in information. If
|
| opt-in or properly managed single opt-in.
| |
| | possible, add to your e-mail admin area
|
| If you have a solid permission-based list
| |
| | information, such as the subscriber's
|
| but still find incoming complaints are
| |
| | e-mail address, date of opt-in, and how
|
| higher than the optimal rate or are
| |
| | she potentially subscribed (product
|
| rising, consider the following:
| |
| | registration, white paper download form,
|
| • Brand your subject lines. Mail
| |
| | sweepstakes entry, etc). With many
|
| systems with spam complaint buttons offer
| |
| | subscribers receiving dozens of
|
| it at the inbox level. A recipient need
| |
| | commercial e-mail messages daily, it's
|
| only to scan subject lines and decide
| |
| | easy to forget signing up for your
|
| which messages not to delete immediately.
| |
| | newsletter -- and then to file a
|
| A subject line such as "Exciting offers
| |
| | complaint.
|
