| Words to strike fear into the heart of any Email | | | | administrators to control incoming email. |
| Marketer | | | | How do I check if I am Blacklisted? |
| "You've been blacklisted." | | | | We recommend testing an independent email delivery |
| What Does this Mean? | | | | service. One that offers a powerful free trial is here. |
| Basically your sending IP address has been listed by a | | | | Here you can test your mail server against the most |
| popular blacklist as likely to send Spam and therefore | | | | popular blacklists and ensure that currently you are not |
| they have listed your email address on their "blacklist." | | | | listed as spam. |
| Once this occurs mail administrators and individuals that | | | | What Do I Do If I think I am Blacklisted? |
| use this list as an IP block list will not take receipt of | | | | First of all check if you are or not. Use a service like |
| your email, send it to a junk folder, delete it etc. | | | | Once confirmed that you have been wrongly assigned |
| Who Manages These Blacklists and why do they think | | | | as spam there are number of things you can do. We |
| I send Spam when we are fully Can Spam Compliant? | | | | strongly recommend you working to understand what |
| Spam like beauty is in the eye of the beholder. If an | | | | characteristic caused you to be listed, and working to |
| independent group thinks that your message has | | | | remove this trait from your campaigns. Typical issues |
| some spammy characteristics they may or may not | | | | are incorrect mail administrator settings, using a |
| add you to their list. A number of the blacklists select | | | | non-dedicated deployment machine, sending large |
| with an algorithm that is independent of human | | | | volumes of mail in short periods. Once this is corrected |
| selection. Bottom line selection can be arbitrary and | | | | reach out to the blacklist and request to be whitelisted. |
| every legitimate marketer should be aware of this | | | | This often is easier if a third party request on your |
| potential delivery rate pitfall. | | | | behalf. Whitelisting takes time far better to avoid |
| What are the main Blacklists? | | | | blacklists in the first place. |
| There are hundreds of blacklists out there, however | | | | How Often Should I check my email reputation with |
| there are 10 or so that are used the most by mail | | | | the Blacklists? |
| administrators; | | | | We recommend you testing with the primary blacklists |
| 11. Open Relay Database | | | | at least twice a month. |
| 12. Spam and Open Relay Blocking System | | | | What other types of delivery issues can my email |
| 13. Spam Prevention Early Warning System | | | | encounter? |
| 14. Vipul's Razor | | | | Apart from being listed with Blacklists another key |
| 15. Pyzor | | | | area of issue are ISP level filters and mail administrator |
| 16. Distributed Checksum Clearinghouse | | | | software and hardware for email delivery. Consumers |
| 17. Spamhaus | | | | also have a myriad of anti spam software installed on |
| 18. SpamCop Blocking List | | | | their machines that blocks valid email. |
| 19. MAPS | | | | For More on Blacklists read |
| 20. SpamFire | | | | SORBS |
| Each of these uses a slightly different technology to | | | | Razor. |
| identify spam; it's a very useful way for diligent mail | | | | |