| 7 Small Business Marketing Tips | | | | 5. Trim Your Ads |
| Here are 7 low-cost but highly effective marketing tips | | | | Reduce the size of your ads so you can run more |
| to help any small business find customers and | | | | ads for the same cost. You may even be surprised to |
| generate sales quickly. | | | | find that some of your short ads generate a better |
| 1. Don't Advertise Like a Big Business | | | | response than their longer versions. |
| Big businesses advertise to create name recognition | | | | 6. Set up Joint Promotions with Other Small |
| and future sales. A small business can't afford to do | | | | Businesses |
| that. Instead, design your advertising to produce sales | | | | Contact some non-competing small businesses serving |
| ...now. One way to accomplish this is to always include | | | | customers in your market. Offer to publicize their |
| an offer in your advertising - and an easy way for | | | | products or services to your customers in exchange |
| prospective customers to respond to it. | | | | for their publicizing your services to their customers. |
| 2. Offer a Cheaper Version | | | | This usually produces a large number of sales for a |
| Some prospective customers are not willing to pay the | | | | very low cost. |
| asking price for your product or service. Others are | | | | 7. Take Advantage of Your Customers |
| more interested in paying a low price than in getting the | | | | Your customers already know and trust you. It's easier |
| best quality. You can avoid losing sales to many of | | | | to get more business from them than to get any |
| these customers by offering a smaller or stripped | | | | business from somebody who never bought from you. |
| down version of your product or service at a lower | | | | Take advantage of this by creating some special |
| price. | | | | deals just for your existing customers ...and announce |
| 3. Offer a Premium Version | | | | new products and services to them before you |
| Not all customers are looking for a cheap price. Many | | | | announce them to the general market. |
| are willing to pay a higher price to get a premium | | | | Also, convert your customers into publicity agents for |
| product or service. You can boost your average size | | | | your business. Develop an incentive for them to tell |
| sale and your total revenue by offering a more | | | | associates and friends about the value of your |
| comprehensive product or service ...or by combining | | | | products or services. An endorsement from them is |
| several products or services in a special premium | | | | more effective than any amount of advertising - and it |
| package offer for a higher price. | | | | is much cheaper. |
| 4. Try Some Unusual Marketing Methods | | | | Each of these 7 marketing tips provides a simple, |
| Look for some unconventional marketing methods | | | | low-cost way for any small business to find customers |
| your competitors are overlooking. You may discover | | | | and generate sales quickly. |
| some highly profitable ways to generate sales and | | | | Bob Leduc spent 20 years helping businesses like |
| avoid competition. For example, print your best small | | | | yours find new customers and increase sales. He just |
| ad on a postcard and mail it to prospects in your | | | | released a New Edition of his manual, How To Build |
| targeted market. A small ad on a postcard can drive a | | | | Your Small Business Fast With Simple Postcards ...and |
| high volume of traffic to your website or generate a | | | | launched *BizTips from Bob*, a newsletter to help |
| flood of sales leads for a very small cost. | | | | small businesses grow and prosper. |