| If you're like most ezine advertisers you wish to | | | | ad copy is weak |
| generate | | | | ... try to improve it yourself or ask a copywriter |
| FAST Sales by sending your message in front of | | | | torewrite it. |
| thousandsezine subscribers. | | | | How to make your Ad Copy bring in GREAT results? |
| Some spend hundreds in ezine advertising hoping to | | | | - write an eye-catching headline or no one will read |
| generatea BIG profit... but it ends up costing them more | | | | your |
| than they earn. | | | | WHOLE ad copy; |
| Yes, ezine advertising works, but if you really want to | | | | - use powerful / action words in your headline & ad |
| WINthe ezine advertising GAME you must take in | | | | copylike 'INSTANT', 'FREE', 'GET', 'CASH', 'UNLIMITED', |
| considerationthe strategies below: | | | | 'TURN', 'BOOST', 'CREATE', etc. |
| 1. What do you plan to advertise?e.g. an affiliate | | | | - write your ad copy to promote a FREE offer like a |
| product, your own product, a course by e-mail, an | | | | FREEcourse by e-mail, a FREE ebook or a FREE |
| ebook, etc. | | | | sample of aproduct. |
| You must know exactly what you want to promote in | | | | 7. Don't want to track your Ad? |
| otherezines before advertising in them; ask yourself | | | | Why not? How will you know that the ezine you |
| thesequestions: | | | | advertised inis profitable or not? |
| Is the product related to your target audience? | | | | Most advertisers don't track their ads. Just look in other |
| Is the product valuable? | | | | ezines and you'll see their regular Web Site link, no |
| Does the seller offer a money-back guarantee? | | | | tracking URL available. |
| Does the Web Site make you want to purchase the | | | | A tracking URL will show you how many clicks your |
| product yourself? Does the Web Sales Letter convert | | | | adreceives and how many sales it makes from those |
| into Sales? | | | | clicks. |
| 2. Who is your target audience? | | | | 8. Don't want to use autoresponders in your Ad |
| The product you plan to promote in other ezines must | | | | Copy? |
| berelated to a certain niche (target audience) so don't | | | | Autoresponders are one of the SMARTEST internet |
| makethe mistake to think that everyone needs or | | | | marketingtools simply because they allow you to |
| wants what you promote.e.g. if your product is related | | | | follow-up with your leads and send out more |
| to dog lovers, don'tadvertise in ezines related to cat | | | | promotional offers automatically. You only write your |
| lovers because you won't make any sales. | | | | messages once and then put them on the |
| 3. Where to find the 'BEST' ezine to advertise in? | | | | autoresponder sequences to be delivered at |
| The 'BEST' ezine to promote a product in is the | | | | pre-determined intervals like 1, 2 or more days. You |
| onetargeted to your audience. | | | | can even use autoresponders to build your own |
| The more specific your target audience and the ezine | | | | mailing lists of leads and customers. |
| TOPIC,the more sales you could receive. | | | | Instead of sending prospects to your main Web Site |
| Also, the 'BEST' ezine to advertise in is the one where | | | | page,direct them to a Web Page where they can |
| the publisher has already built TRUST with his/her | | | | GET a FREE courseby e-mail. Use this course to |
| subscribers and they purchase regularly from their | | | | educate them and build a relationship with them, gain |
| recommendations. | | | | their trust. |
| Ezine Advertising List | | | | 9. Want to play with 'SPAM'? |
| 4. What's your BUDGET? | | | | Don't do it if you are SMART. Search on your |
| If you only afford $300 to spend on ezine advertising, | | | | favoritesearch engine for "spam laws + email |
| you don't want to spend it all on one ezine. Try to | | | | marketing" and you'llget a picture of what 'SPAM' is |
| invest your money wisely, step-by-step. | | | | and how you can protect yourself! |
| Have you seen a publisher claiming their ezine has | | | | Make sure you read about the CAN-Spam law if you |
| 90,000+ subscribers and they sell advertising for $25 - | | | | want toknow how to legally send commercial emails. |
| $50 or so? | | | | Also, don't forget about the FTC laws on e-mail |
| If these offers sound too good to be true, maybe it is! | | | | marketing! |
| 5. How many subscribers does the ezine have? | | | | 10. What ads are 'BEST'? |
| Numbers don't count, the quality of the ezine | | | | If you want to sell something directly from your ad, try |
| CONTENTitself is what makes the difference; if a | | | | Solo Mailings (one e-mail sent to all subscribers with |
| publisher sendstoo many ads to their subscribers, I | | | | noother ads in competition!) |
| suppose you imaginethere are not too happy seeing all | | | | If you want to TEST your ad or want to promote a |
| those ads. | | | | FREEoffer, try Classified, Top Sponsor or Bottom Ads. |
| The more CONTENT and less advertising an ezine | | | | They are much cheaper than Solos and could bring |
| has, thebetter RESULTS you could receive from your | | | | 'POOR' results. |
| advertising. | | | | If you invest in Solo Ads, make sure your ad copy is |
| 6. Who wrote your Ad Copy? | | | | shortand to the point, don't bore your prospect with |
| You know exactly the 'BEST' ezine to advertise in, | | | | long adcopy. |
| how muchyou want to spend on advertising, but your | | | | |