| If you're like most ezine advertisers you
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| | advertise in, how muchyou want to spend
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| wish to generate
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| | on advertising, but your ad copy is weak
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| FAST Sales by sending your message in
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| | ... try to improve it yourself or ask a
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| front of thousandsezine subscribers.
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| | copywriter torewrite it.
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| Some spend hundreds in ezine advertising
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| | How to make your Ad Copy bring in GREAT
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| hoping to generatea BIG profit... but it
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| | results?
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| ends up costing them more than they earn.
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| | - write an eye-catching headline or no
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| Yes, ezine advertising works, but if you
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| | one will read your
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| really want to WINthe ezine advertising
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| | WHOLE ad copy;
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| GAME you must take in considerationthe
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| | - use powerful / action words in your
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| strategies below:
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| | headline & ad copylike 'INSTANT', 'FREE',
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| 1. What do you plan to advertise?e.g. an
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| | 'GET', 'CASH', 'UNLIMITED', 'TURN',
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| affiliate product, your own product, a
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| | 'BOOST', 'CREATE', etc.
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| course by e-mail, an ebook, etc.
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| | - write your ad copy to promote a FREE
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| You must know exactly what you want to
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| | offer like a FREEcourse by e-mail, a FREE
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| promote in otherezines before advertising
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| | ebook or a FREE sample of aproduct.
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| in them; ask yourself thesequestions:
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| | 7. Don't want to track your Ad?
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| Is the product related to your target
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| | Why not? How will you know that the ezine
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| audience?
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| | you advertised inis profitable or not?
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| Is the product valuable?
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| | Most advertisers don't track their ads.
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| Does the seller offer a money-back
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| | Just look in other ezines and you'll see
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| guarantee?
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| | their regular Web Site link, no tracking
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| Does the Web Site make you want to
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| | URL available.
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| purchase the product yourself? Does the
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| | A tracking URL will show you how many
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| Web Sales Letter convert into Sales?
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| | clicks your adreceives and how many sales
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| 2. Who is your target audience?
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| | it makes from those clicks.
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| The product you plan to promote in other
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| | 8. Don't want to use autoresponders in
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| ezines must berelated to a certain niche
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| | your Ad Copy?
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| (target audience) so don't makethe
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| | Autoresponders are one of the SMARTEST
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| mistake to think that everyone needs or
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| | internet marketingtools simply because
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| wants what you promote.e.g. if your
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| | they allow you to follow-up with your
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| product is related to dog lovers,
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| | leads and send out more promotional
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| don'tadvertise in ezines related to cat
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| | offers automatically. You only write your
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| lovers because you won't make any sales.
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| | messages once and then put them on the
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| 3. Where to find the 'BEST' ezine to
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| | autoresponder sequences to be delivered
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| advertise in?
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| | at pre-determined intervals like 1, 2 or
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| The 'BEST' ezine to promote a product in
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| | more days. You can even use
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| is the onetargeted to your audience.
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| | autoresponders to build your own mailing
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| The more specific your target audience
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| | lists of leads and customers.
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| and the ezine TOPIC,the more sales you
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| | Instead of sending prospects to your main
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| could receive.
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| | Web Site page,direct them to a Web Page
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| Also, the 'BEST' ezine to advertise in is
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| | where they can GET a FREE courseby
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| the one where the publisher has already
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| | e-mail. Use this course to educate them
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| built TRUST with his/her subscribers and
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| | and build a relationship with them, gain
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| they purchase regularly from their
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| | their trust.
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| recommendations.
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| | 9. Want to play with 'SPAM'?
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| Ezine Advertising List
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| | Don't do it if you are SMART. Search on
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| 4. What's your BUDGET?
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| | your favoritesearch engine for "spam laws
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| If you only afford $300 to spend on ezine
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| | + email marketing" and you'llget a
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| advertising, you don't want to spend it
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| | picture of what 'SPAM' is and how you can
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| all on one ezine. Try to invest your
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| | protect yourself!
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| money wisely, step-by-step.
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| | Make sure you read about the CAN-Spam law
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| Have you seen a publisher claiming their
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| | if you want toknow how to legally send
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| ezine has 90,000+ subscribers and they
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| | commercial emails.
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| sell advertising for $25 - $50 or so?
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| | Also, don't forget about the FTC laws on
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| If these offers sound too good to be
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| | e-mail marketing!
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| true, maybe it is!
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| | 10. What ads are 'BEST'?
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| 5. How many subscribers does the ezine
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| | If you want to sell something directly
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| have?
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| | from your ad, try
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| Numbers don't count, the quality of the
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| | Solo Mailings (one e-mail sent to all
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| ezine CONTENTitself is what makes the
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| | subscribers with noother ads in
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| difference; if a publisher sendstoo many
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| | competition!)
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| ads to their subscribers, I suppose you
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| | If you want to TEST your ad or want to
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| imaginethere are not too happy seeing all
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| | promote a FREEoffer, try Classified, Top
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| those ads.
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| | Sponsor or Bottom Ads.
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| The more CONTENT and less advertising an
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| | They are much cheaper than Solos and
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| ezine has, thebetter RESULTS you could
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| | could bring 'POOR' results.
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| receive from your advertising.
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| | If you invest in Solo Ads, make sure your
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| 6. Who wrote your Ad Copy?
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| | ad copy is shortand to the point, don't
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| You know exactly the 'BEST' ezine to
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| | bore your prospect with long adcopy.
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