Increase your income using e-mail marketing


Low-Risk E-Mail Marketing

Many marketers are hesitant to try emaillow-risk methods for using email. I've
marketing, because they're afraidformulated an Email Marketing Hierarchy
they'll be accused of "spamming" and getof Risk, which lays out email marketing
in trouble. Here's how to minimize themethods in a spectrum from highest-risk
risks.to lowest-risk, like so:
Anti-spam advocates argue that spammingHighest Risk
is unethical and that it robs users andRented spam list
Internet service providers of valuableHomemade spam list
computing resources. Whether you agreeTargeted spam list
with this ethical argument or not,One-time unsolicited invitation
you'll have to agree that spamming is aOne-to-one cold canvass
risky proposition.Rented opt-in list
Spamming is widely hated among InternetIn-house opt-in list
users, and those who hate the practiceLowest Risk
can do real harm to your business.The highest risk comes from engaging the
Getting labeled as a spammer can do muchservices of a bulk e-mail company, which
more than subject you to a deluge ofwill send your ad out to a blind list of
unpleasant flame mail.recipients, many of whom will object to
Some Net users are capable ofreceiving your message. Building your
technological retaliation, such asown spam list or a so-called "targeted"
sending e-mail bombs -- large e-maillist are also high-risk activities.
messages that can clog or even shut downSomewhat less risky is sending out a
an e-mail server. One company naivelyone-time invitation for people to join a
hired a bulk e-mailer to send out an adstanding list. And a personal message
for them. The company received thousandssent one at a time to a carefully vetted
of complaints. Someone set up a robotgroup of recipients might not be
that called their toll-free number overunwelcome -- if the message is carefully
and over for three days.crafted, short and tactful.
Spamming can also get you in troubleLeast risky on my hierarchy is the
with your ISP. Most service providersopt-in list, whether "rented" or
prohibit unsolicited commercial e-maildeveloped in-house. This is a list of
on their systems and will shut down yourrecipients who have actively requested
account -- or even remove your Web siteto be on a list. Opt-in recipients will
-- if they find out you've been involvedwelcome e-mail from you, as long as it
in the practice.is relevant to their needs, and as long
As an email marketing consultant, Ias you don't mail so often it becomes an
recommend that online marketers seek outannoyance.



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